Adobe Target & Journey Optimizer Developer

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Responsible for working on large-scale data, analytics, personalization, and digital marketing initiatives that gather and integrate data from multiple sources to generate actionable insights and recommendations across the company. Acquires, analyzes, and interprets complex data to identify trends, answer business questions, and support data-driven decision making. Utilizes statistical techniques, analytics tools, and digital marketing platforms, including Adobe Experience Cloud solutions such as Adobe Analytics, Adobe Experience Platform, Adobe Target, and Adobe Journey Optimizer, to support onsite personalization and multi-channel customer journey execution. Presents analysis and campaign performance results in a clear and concise manner, enabling stakeholders to quickly understand findings and take action. Collaborates with marketing, analytics, risk, and technology partners in an Agile environment to deliver a holistic view of customer behavior and campaign effectiveness. Measures and monitors the impact of recommendations and marketing activations, identifies opportunities for optimization, and communicates results. Plays a key role in developing and expanding digital campaign and journey orchestration capabilities while ensuring all data acquisition, sharing, and activation activities comply with company standards and governance requirements. Additional   responsibilities include:   Gains an in-depth knowledge of a various line of business website/mobile app architecture, digital business model, and digital marketing strategy;   Gathers, documents, and helps to form/guide client business requirements, key performance indicators, and other functional and/or technical requirements;   Designs Adobe Target and Adobe Journey Optimizer technical solutions to support personalization, multi-touch marketing, and multi-channel journey orchestration defined by the customer journey;   Leads technology-related activities for tagging, web analytics, A/B testing, cross-channel personalization, journey orchestration, and attribution programs;   Uses real-time web analytics for   monitoring   results and optimizing/influencing testing outcomes;   Generates customized code, journey logic, and configuration updates as needed, and   assists   with implementation and deployment;   Validates and debugs implementation and follows through on issues until resolved;    Advises key stakeholders and drives success based on lines of business’s most important business drivers;   Interacts   frequently, confidently, and proactively with teammates via phone, email, and/or in-person— including interaction with marketers, analysts, web developers, and C-level executives;   Manages expectations appropriately and keeps projects on schedule and within scope;    Works to educate internal customers on the best practices in relation to their specific goals and key business requirements; and   Creates technical writing/reports and PowerPoint presentations.     Preferred Skills/Experience:   5 +   years of related experience working with digital targeting, personalization, marketing automation, and journey orchestration technologies, specifically Adobe Target and Adobe Journey Optimizer, or similar background   Experience executing in both Adobe Target’s Visual Experience Composer, as well as the more traditional Form based implementation    Knowledge in   S