Marketing Specialist Sr- Small Business

Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Specialist Senior within PNC's Marketing organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, Tyson's Corner, VA, Birmingham, AL, Chicago, IL or Houston, TX.

Overview: Develops integrated growth marketing programs delivering multi-channel campaigns focused on the client journey with the objective of improving cross-sell penetration and strengthening portfolio retention within Small Business product verticals. Key Responsibilities: • Marketing Campaign Strategy & Execution: Lead execution of cross-sell, retention, and engagement campaigns across channels (CIM, email, branch), elevating creative quality and strengthening overall marketing strategy. • Exposure and/or Working Knowledge of Small Business Merchant Payments and Borrowing product verticals • Project Management: Own end-to-end campaign delivery; coordinate with internal partners, vendors, and agencies, and ensure all work follows required review and approval processes. • Stakeholder Management: Partner closely with business and product teams to assess needs, provide recommendations, and confidently present strategies and results in meetings. • Digital & Social Strategy: Collaborate with digital partners to optimize .com experiences and ensure a seamless customer journey from campaign entry points to landing pages. • Sales Enablement: Work with sales teams to identify gaps and align marketing support; manage SharePoint collateral backlog and ensure materials in Seismic and Brand Center are current and effectively communicated. • Performance Analysis & Optimization: Monitor campaign performance, analyze engagement data, and deliver actionable recommendations to improve outcomes and ROI. Preferred Qualifications: • 3+ years of B2B or C2B marketing experience; financial services experience a plus • Proactive, results-oriented mindset with strong prioritization skills • Ability to manage multiple projects simultaneously in a fast-paced environment • Confident leading meetings and/or engaging with stakeholders • Experience working in large, matrixed organizations with cross-functional partners • Strong PowerPoint and visual storytelling skills The ideal candidate will demonstrate strengths across the following core competencies: • Business Acumen: Demonstrates ability to execute within the business, align to strategic priorities, and incorporate key considerations into decision-making while balancing stakeholder needs. • Business Data Analysis: Leverages data and analytics tools to gather insights, evaluate performance, and develop recommendations that inform business decisions. • Collaboration: Works effectively across teams and functions to support shared goals, build alignment, and solve business challenges. • Decision Making & Critical Thinking: Identifies issues, applies structured thinking, and supports sound decision-making within scope of role. • Effective Communication: Communicates clearly and concisely in presentations and written materials; adapts messaging for different audiences and incorporates feedback. • Effectiveness Measurement: Understands key performance metrics and contributes to measuring, tracking, and communicating results. • Marketing Function Expertise: Applies knowledge of marketing strategy, programs, and processes to support execution of campaigns and initiatives. • Marketing Systems & Tools: Utilizes marketing platforms and tools to manage campaigns, analyze performance, and support day-to-day execution. PNC is an in-office company that fosters a supportive culture where employees