Marketing Manager

Requisition ID: 72963  About Whirlpool Corporation   Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool , KitchenAid , JennAir, Maytag , Amana, Brastemp , Consul , and InSinkErator . In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at   WhirlpoolCorp.com .    The team you will be a part of 
 The Retail Marketing team is accountable for driving sell-out to the end-consumer through stores across all Channels by designing and executing the merchandising strategy as well as leveraging on the Promoter network across the geography. This role in summary 
 The Nordic Marketing Manager for KitchenAid Small Domestic Appliances (SDA) is a hybrid strategic and hands-on role responsible for driving brand growth and execution excellence across the Nordic region. Acting as the central "spider in the net," you will combine high-level brand management with granular trade marketing activation to translate central EMEA marketing strategies into impactful local plans.   This role is responsible for developing and executing trade marketing strategies across multiple categories to enhance brand visibility, optimize retail execution, and drive sustainable growth. You will serve as the key link between the Central EMEA Marketing team and the regional Sales team while managing a network of external stakeholders including PR, influencer, and merchandising agencies. Your responsibilities will include 
 Strategic Brand & PR Management Translate EMEA brand initiatives and launch plans into localized Nordic marketing strategies. Manage external PR agencies, setting yearly Scope of Work (SOW) and monitoring execution via internal KPI tracking. Direct local social media and influencer strategies aligned with central guidelines Oversee yearly marketing investments across Above-The-Line (ATL) channels and provide briefs to digital agencies. Trade Marketing & Channel Activation Develop and execute cross-category trade marketing plans aligned with overall business objectives. Responsible for developing and executing go-to-market plans for launches and key brand  initiatives. Partner with Sales to create tailored activation plans and marketing initiatives for key retail partners, both in-store and online. Define key performance indicators (KPIs) and measure campaign effectiveness to optimize performance. Act as a trusted advisor to customers and Sales, co-creating joint marketing and category plans. Retail Execution & POS Develop merchandising guidelines and ensure best-in-class execution across all retail channels. Manage the full lifecycle of POS and Display materials, from budget control to in-store execution. Optimize digital assets, banners, and promotional content for online retailers. Ensure all marketing and promotional materials align with brand guidelines and retailer requirements. Manage merchandising activities in store through external agencies Product & Portfolio Management Own the Nordic Product Plan, coordinating phase-in and phase-out schedules withCentral Category Managers. Align marketing efforts with the brand, category, and commercial strategies. Serve as the subject matter expert for new product launches, leading regional team briefings and training sessions. Collaborate with e-commerce teams to optimize digital assets, banners, and product visibility on retailer sites. Analysis & Reporting Monitor competitor activities and industry trends to identify risks and opportunities for growth. Maintain and analyze key reporting tools