Sr. GTM Specialist, Creative & Immersive Technologies, Enterprise Applications, Migrations and Modernization - Media and Entertainment

The Sr. GTM Business Development Specialist serves as a dedicated Creative & Immersive Technologies industry expert, working across account teams and alongside fellow industry specialists. This role leads go-to-market strategy and drives cloud and AI adoption by identifying and developing line-of-business opportunities across AWS’ largest Media & Entertainment customers. The ideal candidate brings deep entertainment and creative industry expertise, a builder mindset, and the ability to engage C-suite stakeholders with credible, outcome-driven conversations, while thriving in a highly collaborative, cross-functional environment. They will orchestrate GTM motions across sales, marketing, partner, product, training, and professional services teams, thinking through opportunities on a 1–3+ year time scale. Business Skills - Strategic account planning and executive relationship building across global creative and entertainment markets - Ability to articulate business value and ROI for cloud and AI solutions in a content creation and production context - Strong collaboration skills across cross-functional and cross-regional teams - Experience with partner ecosystem development and co-selling with creative technology ISVs, SIs, and AI-first startups - Excellent presentation and communication skills for both technical and business audiences - Comfort engaging line-of-business stakeholders (creative executives, heads of production, CTOs) in addition to traditional IT buyers - Deep domain expertise to create best-in-class field enablement and sales strategy Cloud Knowledge - Understanding of core cloud services relevant to creative and production workloads (GPU compute, storage, rendering, analytics, ML/AI, generative AI, security) - Hands-on experience with content production workflows including VFX, animation, rendering, virtual production, and media supply chain - Familiarity with cloud partner ecosystems and Professional Services capabilities - Ability to connect customer business challenges—including AI-driven content creation, workflow modernization, and cost optimization—to cloud-based solutions Key Responsibilities Account Strategy & Planning - Contribute studios and creators industry perspective for assigned coverage accounts - Partner with account teams to identify and map Line of Business (LOB) contacts and key stakeholders within studios, post-production houses, VFX facilities, creative agencies, and creative technology providers - Identify new opportunities across core content production areas including AI-powered content creation, cloud rendering, virtual production, media supply chain, and archive modernization - Lead GTM strategy to orchestrate sales motions for sales, marketing, partner, product, training, and professional services teams to accelerate adoption - Own reporting and planning cadences to AWS executives on GTM plan execution Opportunity Development & Execution - Drive studios and creators opportunities with a focus on measurable business outcomes including AI-enabled innovation, accelerating production timelines, reducing rendering costs, and enabling new creative capabilities - Collaborate with account teams and industry specialists to evangelize cloud services, generative and agentic AI capabilities, partner solutions, and Professional Services tailored to creative production use cases - Participate in executive engagements with C-suite stakeholders including studio heads, heads of production, chief technology officers, and creative leadership - Facilitate access to specialized cloud resources, solutions architects, creative tools teams, and partner capabilities across global teams - Support field teams in solution building for high-priority customers - Support the identification and development of AI-first creative startups in partnership with Startup & Venture Capital teams, accelerating their path from startup to enterprise scale Thought Leadership & Enablement - Conduct internal enablement