AVP, Integrated Marketing, Planning

Who Are We? Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. Job Category Marketing Compensation Overview The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. Salary Range $146,400.00 - $241,600.00 Target Openings 1 What Is the Opportunity? This role will lead the strategic planning and campaign development for our Enterprise Initiatives (Travelers Institute, Citizen Travelers and Sustainability). The position is responsible for the creation of marketing strategies and the development of integrated marketing campaigns in support of Travelers Enterprise initiatives across all appropriate channels, including offline, digital, social and experiential. Partners and collaborates with senior leaders on the development of broad-based integrated marketing strategies and campaigns. Develop strategic and executional approaches which have a significant impact on the organization. Leads the execution and oversight of these campaigns with cross functional teams in a collaborative environment. Responsible for developing marketing strategies and creative briefs grounded in insights and provides thought starter approaches to the creative teams. Optimize marketing campaigns, based on performance metrics, to further drive positive business results. Effectively communicates to all levels within the organization and maintains leadership presence in group presentations. Uses written and verbal communication to effectively inform, brief, persuade, and summarize across internal, external and stakeholder audiences. Manages integrated marketing staff to achieve results through strong talent development, performance management and clear objective and goal setting. Embraces the adoption of AI and agile marketing techniques with an ability to work within a fast-paced environment. Oversee multiple agency relationships and manages their integration within the organization to maximize their effectiveness. Maintains a focus on being able to keep abreast of marketing changes and trends through professional growth opportunities (training, conferences, webinars, seminars). This job is a supervisor/manager of others. What Will You Do? Manages and oversees all integrated marketing campaigns in all channels including offline, online and experiential. Builds internal consensus and support for marketing campaigns designed to enhance and grow the business profitably. Leads the oversight of these campaigns with cross functional teams in a collaborative environment. Responsible for developing marketing strategies and creative briefs grounded in insights and to provide thought starters to the creative teams. Partners and collaborates with senior business and marketing leaders on the development of these broad-based integrated marketing strategies and campaigns. Provides clear, thoughtful and strategic marketing recommendations to meet business objectives. Builds and develops high-performing marketing teams that deliver positive outcomes for business partners. Leads integrated marketing staff to achieve results through strong talent development, performance management, and clear objective and goal setting. Understands marketing changes and trends and leads