CRM Marketing Lead (Communications Strategist)

Become a part of our caring community   The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns. The CRM Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. The Communications Strategy Lead defines the marketing strategies that shape member engagement journeys for Go365   +   Stars. As the strategic architect behind assigned AXP journeys, this highly visible individual contributor translates member insights, business priorities, and performance data into personalized engagement strategies that drive awareness, participation, digital engagement, care gap closure, and   other   business outcomes.      Working in close partnership with the Pod Lead, Marketing Analytics, and cross-functional stakeholders, this role influences journey priorities, personalization strategies, testing opportunities, and optimization decisions that inform pod execution. The Communications Strategy Lead also owns the learning agenda for assigned journeys, partnering with Marketing Analytics to define hypotheses, measurement approaches, and optimization priorities that improve performance over time.      Success in this role is defined by the ability to develop effective journey strategies, translate insights into action, influence cross-functional decision-making, and contribute to improved member and business outcomes through continuous learning, experimentation, and optimization.

Journey Strategy & Planning   Define and evolve engagement strategies for Go365   +   Stars   journeys, ensuring alignment with member needs, enterprise priorities, and business goals.    Develop audience, messaging, personalization, channel, and engagement strategies that inform AXP journey design and execution.    Establish strategic journey frameworks that   identify   desired member behaviors, engagement opportunities, and measurable outcomes.    Ensure journey strategies are informed by member insights, business priorities, and performance data.      Learning & Optimization   Own the learning agenda for assigned journeys, including hypotheses, testing priorities, optimization opportunities, and strategic recommendations.    Partner with Marketing Analytics to   establish   measurement frameworks, evaluate performance, and   identify   opportunities to improve journey effectiveness.    Translate data, experimentation results, and member insights into actionable recommendations that drive continuous improvement.    Champion a culture of testing, learning, and optimization to improve member and business outcomes.     Cross-Functional Leadership & Influence   Serve as a strategic advisor to the Pod Lead and marketing pod, influencing journey priorities, engagement strategies, and optimization decisions.    Partner closely with Marketing Analytics, business partners, and cross-functional stakeholders to align strategy, measurement, and execution.    Collaborate across marketing, analytics, product, business, and channel teams to advance strategic initiatives and drive alignment.    Communicate strategic recommendations, performance insights, and growth opportunities to stakeholders and leadership.   Use your skills to make an impact   Required Qualifications   Bachelor's degree in Marketing , Business, Communications, or a related field, or 4+ years of equivalent relevant experience.    5+ years of experience in marketing strategy, lifecycle marketing, CRM marketing, customer engagement, retention marketing, or related disciplines.    Experience developing data-driven marketing strategies that support customer or member journey design and optimization   Demonstrated success turning customer