Head of Strategy and Programs, GIMC GBM

Global Business Marketing (GBM) is the marketing organisation for TikTok for Business. We market to advertisers, agencies and the people who decide where media budgets go. Global Integrated Marketing Communications (GIMC) is the integrated marketing centre inside GBM: strategy, creative, events, channels and partner marketing under one roof, building the programmes that create demand, capture pipeline and help convert it.

The Head of Strategy and Programs leads the centre of GIMC. You own the annual integrated plan and the judgement calls that decide what gets built, at what scale, for whom. You lead the planners and programme owners who carry that plan into market and hold the scorecard for every piece of work.

The operating model is in its first year. The design is done; the build is not. You will finish it: one front door, strategy first, measurement structural, a centre that judges and owns rather than coordinates. It is an unusual amount of runway for a seat that already exists.

You set the department's agenda alongside the Head of GIMC and represent it to GBM leadership and the regions. The problem is a hard one: marketing to the people who spend media budgets, on a platform, while AI changes what a marketing team is for. It rewards structure, judgement and no ego.

Responsibilities Strategy and Planning - Own GIMC's annual integrated marketing plan and its programme architecture across acquisition, expansion, product moments and always-on. - Lead the team that triages on every incoming brief: audience, size of response and measurement line set before anything moves. - Set the department's strategic agenda with the Head of GIMC and carry it into GBM leadership forums. Programmes - Lead the programme owners. Each holds the integrated plan and measurement system for their programme end to end. You hold the bar. - Partner with the Heads of Creative, Events, Partnerships and Channels, so the crafts are briefed from strategy and judged against the plan. - Work with product marketing so product truth and audience truth are set together at the start of every brief. Regions - Hold the relationship with regional marketing and sales leads: global plans reviewed by named counterparts, regional activation of globally built work. Measurement - No brief moves without a measurement line. Create, capture, convert. This role will ensure measurement is at the core of all we do - Read the weekly review with the operations lead and feed what it shows back into the plan. People - Build and lead the Strategy and Programmes team. Planners and owners who take every input, adapt and push the work forward rather than relay it.