Manager, Integrated Marketing Planner, TD Business Credit Cards

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KEY ACCOUNTABILITIES CUSTOMER Partner with the function and/or line of business to achieve omni- channel acquisition and customer management strategy (i.e., deepening customer relationships, onboarding to retention, strengthen usage and customer loyalty) Create integrated marketing campaigns that meet business and marketing strategies and objectives Gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs Translate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points) Create or contribute to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behaviour Understand role of different media options and their impact on achieving marketing objectives, and oversee flawless execution of tactical media and creative plans Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing Develop marketing strategies and plans; understand market and growth drivers, create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans Deliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets Analyze past results and makes recommendations to maximize return on investment Evaluate effectiveness of in market activity – Post Implementation Review (including recommendations) Tell our Story – effectively communicate the results and sell the value of marketing Utilize the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion Navigate through roadblocks by engaging key stakeholders/sponsors Lead multi-functional teams through the project Track and manage budget against plan, meeting all financial reporting requirements Focus and define the problem to solve, engage resources across functional boundaries to gather data and insight, draw insight from data, making correlations and connections to deliver meaning from disparate sources of data Use data combined with judgement and intuition to make recommendations and drive action Utilize data to tell our story and make recommendations that are simple and concise Build innovative solutions; actively contribute to driving the spirit innovation among the team, bring external thinking/ideas to problems SHAREHOLDER Prioritize and manage own workload to meet service level requirements for service and productivity Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s) Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business priorities