Marketing Director, Malaysia & Singapore Cluster

Primary Job Function   The Marketing Director, Malaysia & Singapore Cluster, is a senior leadership role accountable for leading a unified marketing organization across both markets to drive growth, strengthen brand leadership, accelerate digital transformation, realize cluster synergies, and enhance organizational effectiveness through integrated marketing strategies, operational excellence, and talent development.   ANI Pacific Asia established a Malaysia and Singapore (MY/SG) organizational cluster to accelerate regional growth, strengthen operational excellence, and improve organizational effectiveness. The design brings the two markets under shared leadership and reflects internal and external benchmarking indicating that a cluster approach can enable greater synergy and efficiency. Malaysia and Singapore have complementary strengths in market access, talent capabilities, and operational maturity. The proposed cluster is intended to capture these strengths through closer integration rather than operating the two markets as fully separate organizations. The Marketing Director will lead the integrated marketing agenda across both markets and support the successful implementation of the cluster operating model   As a direct report to the cluster General Manager, this role will: ·       Accelerate revenue growth and improve profitability through marketing-led initiatives. ·       Strengthen brand equity and consumer engagement across Malaysia and Singapore. ·       Future-proof the business by embedding digital and data-driven marketing capabilities. ·       Lead the cluster’s marketing agenda, champion digital innovation, and orchestrate integrated campaigns that position the business for long-term success. ·       Act as a strategic advisor to the cluster leadership team and a catalyst for change, ensuring marketing becomes a core engine for business turnaround. ·       Leads the development and execution of integrated marketing strategies that drive brand growth, market share, and profitability across both countries. ·       Ensures strategic alignment between cluster objectives and local market needs, spearheads digital transformation, and optimizes marketing investments for maximum ROI.

1. Cluster Marketing Strategy and Growth ·       Develop and execute a unified Malaysia and Singapore marketing strategy aligned with affiliate, cluster, and Pacific Asia priorities. ·       Drive sustainable revenue growth, market share expansion, and profitability across the cluster. ·       Translate consumer, customer, and market insights into growth opportunities and strategic business plans. ·       Lead portfolio, brand, and category strategies to maximize business performance across both markets.   2. Cluster Integration and Organizational Effectiveness ·       Lead the integration of marketing activities across Malaysia and Singapore to realize the benefits of the MY/SG cluster model. ·       Harmonize marketing processes, governance, planning cycles, and ways of working across both affiliates. ·       Drive collaboration and resource sharing to maximize synergies, improve speed to market, and enhance operational effectiveness. ·       Establish a consistent marketing operating model while addressing local market requirements.   3. Brand and Consumer Leadership ·       Build and strengthen brand equity across the portfolio. ·       Ensure consumer-centric strategies through deep understanding of customer and consumer needs. ·       Lead integrated marketing campaigns and customer engagement initiatives across all channels. ·       Champion innovation and strengthen the organization's capability to anticipate changing consumer behaviors   4. Digital Transformation and Commercial Excellence ·       Accelerate digital marketing, e-commerce, CRM,