Sr. Manager, Omnichannel Strategy & Execution Canada

Hybrid setting requiring working in person at our offices in Toronto. About this role   The Senior Manager, Omnichannel Strategy & Execution Canada will lead Biogen Canada's omnichannel customer engagement strategy and AI transformation agenda. This individual will serve as a strategic business partner responsible for developing, implementing, governing, and continuously   optimizing   omnichannel and AI-enabled capabilities that enhance customer engagement, business performance, operational effectiveness, and employee productivity.   This job posting is for an existing vacancy in the organization. What   you’ll   do   Lead the development and execution of Biogen Canada’s omnichannel engagement strategy across Therapeutic Areas.   Establish   a customer -centric omnichannel and AI-enabled roadmap aligned with business   objectives   and measurable outcomes.   Identify , prioritize, and implement AI use cases that improve engagement, decision-making, analytics, content development, field effectiveness, and productivity.   Partner cross- functionally   with Commercial, Medical, Value & Access, Communications, Data & Analytics, IT, Legal, Compliance, and external partners.   Drive execution of transformational initiatives, pilots, innovation programs, and capability-building efforts.   Develop governance frameworks, KPIs, dashboards, and performance measurement approaches for omnichannel and AI initiatives.   Champion responsible AI adoption, organizational change management, and AI literacy across the Canadian affiliate.   Represent Canada in regional and global discussions related to customer engagement, omnichannel excellence, digital innovation, and AI transformation.   Ensure all activities are executed   in accordance with   regulatory, compliance, and responsible AI requirements.

You are a strategic and innovative leader who combines strong business acumen, customer-centric thinking, and digital transformation   expertise . You excel at influencing stakeholders, leading complex cross-functional initiatives, and translating strategy into measurable business outcomes.

Bachelor’s degree in Business , Marketing, Analytics, Life Sciences, Digital Strategy, or   a related   field.   8+ years of experience in omnichannel strategy, customer engagement, digital marketing, commercial excellence, business operations, AI, digital transformation, or related areas.   Demonstrated success leading enterprise-level omnichannel initiatives from planning through implementation, adoption, optimization, and measurement.   Experience   identifying , prioritizing, and implementing technology-enabled or AI-enabled solutions.   Expertise in   customer journeys, segmentation, personalization, engagement measurement, and optimization.   Experience leading cross-functional initiatives and influencing senior stakeholders within a matrix organization.   Experience working with agencies, technology vendors, digital platforms, and enterprise partners.

MBA or   Master’s   degree.   Pharmaceutical, biotechnology, healthcare, or specialty pharmaceutical industry experience.   French language   proficiency .   Experience driving organizational adoption of AI and digital transformation initiatives.   The expected salary range for this position is $129,000 to $173,000 and includes eligibility for a discretionary bonus.   Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. In addition to compensation, Biogen offers a full and highly