Senior Digital Marketing Specialist, Growth & Digital Performance

Putting people first, every day   BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a  people-first culture  with a high priority on your personal and professional growth. Your Opportunity The Senior Digital Marketing Specialist, Growth & Digital Performance helps BDO attract, engage, and convert priority audiences through data-driven digital marketing, acquisition programs, website experience optimization, and performance measurement. Reporting to the Digital Manager, this net new role will contribute to digital strategies, including acquisition plans, user journeys, optimization approaches, digital marketing briefs, and measurement plans, while also executing key tasks such as managing paid campaigns, supporting landing page updates, analyzing performance, and building reports. This is a strategic and hands-on individual contributor role without any direct reports. The ideal candidate is naturally curious about how digital behaviours are evolving and actively monitor trends in digital marketing, search, AI-powered discovery, customer experience, and marketing technology to identify practical opportunities that help BDO adapt, test, and improve.

1. Performance Analysis & Optimization Analyze digital performance using GA4 and related analytics tools. Evaluate performance across the digital funnel to understand how users discover, engage with, and convert through BDO's digital properties. Identify trends, risks, gaps, opportunities, and performance drivers that explain what is influencing results. Translate performance insights into clear recommendations that improve acquisition, engagement, conversion, and user experience. Communicate findings through reports, dashboards, post-campaign reviews, and concise executive summaries that provide direction, not just data. Support testing, experimentation, and optimization initiatives to validate hypotheses, improve performance, and evaluate emerging digital channels, search behaviours, and AI-powered discovery opportunities. Use evidence, business context, and professional judgment to influence digital priorities, investment decisions, and future marketing strategies. 2. Acquisition Strategy & Paid Media Develop, execute, optimize, and report paid and organic digital acquisition programs that are aligned to business objectives, audience priorities, and campaign goals. Analyze how audiences discover, engage with, and convert across paid, organic, referral, direct, and emerging channels. Evaluate traffic sources, search behaviour, content performance, entry points, landing pages, and user behaviour to identify opportunities that improve discoverability, engagement, and conversion. Improve BDO's visibility across SEO, Answer Engine Optimization (AEO), AI-powered search, content discoverability, and emerging digital channels. Partner with Content, CRM/Email, Activation, and Business Development teams to improve acquisition performance, lead generation, and pipeline outcomes. 3. Campaign Planning, Site Updates & Digital Coordination Translate marketing objectives, audience strategies, and campaign plans into actionable digital requirements and execution plans. Develop digital briefs, landing page requirements, user journey recommendations, measurement plans, and campaign support materials. Coordinate digital deliverables across Content, Web, CRM/Email, Analytics, Activation, Paid Media, and external vendors. Manage timelines, dependencies, approvals, stakeholder communications, and execution readiness for digital marketing initiatives. Identify risks, gaps, or blockers early and escalate with recommended solutions. Participate in campaign reviews and post-mortems, identifying opportunities to improve future planning, execution, and performance. Help