eCommerce D2C Lead, India

Vision to transform Levis® into the ‘best performing and most admired e-commerce business in India. Manager, eCommerce is responsible for owning and driving DTC ecommerce strategy, execution and performance across Brand.com website & App, possessing a complete understanding of internal and external variables that impact the business. Establish the brand as a leader in the ecommerce space by growing revenue, optimizing consumer experience, and enhancing the UI & UX on the Website and Mobile App.

Strategy and Revenue: Develop annual consumers sales strategies for growth based on channel goals and objectives. Own the P&L, ensuring profitability and alignment with overall business growth. Deliver best-in-class consumer experience for brand Website & Mobile App in liaison with the digital product managers. Ensure a smooth and user-friendly website experience, including navigation, search functionality, and checkout process. Plan and deliver monthly revenue and KPIs on own brand website and app Consumer Experience: Lead website and app UI/UX enhancement, ensuring optimal navigation, search functionality, checkout process, etc. Partner with data science and product tech team on new features, program solutions and performance metrics based on consumer journey to identify opportunities and optimize efforts. Create a pricing framework to drive sales & profitability. Track & improve CSAT & NPS through exceptional consumer experiences. Continuously assess and improve the user experience by conducting user testing, A/B testing, and gathering customer feedback. Optimize sorting, search & recommendations – through an in-depth data analysis and consumer behavior to keep the search and recommendations results most relevant for consumers. Lead the internal customer care function to provide the best in class support to the end customer across their purchase journeys for the brand website and app; Marketing: Perform in-depth data analysis to form and deliver actionable recommendations to Marketing Team for both short- and long-term campaign strategies and consumer engagement recommendations. Work with the marketing team to identify the best RoI initiatives to optimize SEM, SEO and Email Marketing. Implement SEO best practices to improve website visibility and search engine rankings. Create Monthly marketing, content & promotional calendar. Manage & execute promotional offers for customers and track adoption, conversion. Product & Catalog Management: Influence product assortment - seasonal trends for all categories, in-partnership with Brand Merchant team, resulting in higher consideration and sales across BAU/ Events Lead the creation and optimization of product content, including PDP, A+ content and product images Perform regular audit of product catalogs to ensure accuracy, and relevancy.  Drive better conversion through an enhanced catalogue & content - own catalogue (photoshoot, videos) & content creation. Operations: Analyze website traffic, conversion rates, and customer behavior to understand the impact of ecommerce demand on the online shopping experience. Responsible for regular reporting on website performance and customer experience metrics-optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth. Forge strategic alliances with banks, wallets, UPI platforms, couponing websites, affiliate sites etc. to drive traffic to own eCommerce platform. Working closely with demand planning and warehousing teams to ensure smooth order fulfillment and meeting the Fulfilment Centre’s SLAs. Monitor product inventory levels and coordinate with the inventory team to ensure availability and accurate product listings. Ensure on-time New Season Launch on own brand website and app Implement pricing strategies, discounts, and promotions to drive sales and optimize profitability Implement responsive design and mobile optimization for seamless browsing on various devices.

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