Sr. Manager, Owned Marketing, Product & Brand

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.   Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.   A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Job Title: Sr. Manager, Owned Marketing — Product + Brand Position Overview The Sr. Manager, Owned Marketing — Product + Brand leads the Product + Brand pillar within Coach’s Owned Marketing organization, driving how brand moments, commercial campaigns, promotions, and product and category stories come to life across email and SMS. This role is responsible for translating the North America marketing calendar and business priorities into a thoughtful, consumer-first owned channel strategy that supports brand storytelling, commercial performance, and more personalized customer engagement. The Sr. Manager sets the strategic direction for the pillar in partnership with the Sr. Director, builds scalable content and campaign orchestration models, and leads a high-performing team responsible for execution, optimization, and innovation. The Sr. Manager role reports to the Sr. Director, Owned Marketing. This is a hybrid role with in-office days Tuesday-Thursday.

Lead the Product + Brand pillar end to end, including strategy, commercial planning, campaign prioritization, and orchestration of Coach-initiated communication across email and SMS. Translate the North America marketing calendar, product priorities, promotional moments, and brand storytelling needs into a clear owned channel strategy that balances commercial goals with a consumer-first experience. Define and evolve the content orchestration model for the pillar, including modular content architecture, dynamic content logic, campaign variants, and decisioning inputs that enable greater personalization at scale. Serve as the senior Owned Marketing partner to NA Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores, proactively shaping priorities, providing owned-channel perspective, and influencing how campaigns come to market. Partner closely with Audience + Lifecycle to connect audience strategy, targeting logic, and customer insights with product, brand, and commercial campaign content. Partner with Content, Creative, and Production teams to develop repeatable campaign frameworks, module libraries, copy approaches, and creative inputs that support sharper storytelling and more efficient execution. Set the testing and optimization agenda for the pillar, including content, offer, creative, and personalization testing, while identifying opportunities to advance decisioning, automation, and AI-enabled ways of working. Monitor campaign performance and business impact, using results, customer behavior, and channel insights to refine future strategies and improve effectiveness over time. Manage production and vendor investment for the pillar, ensuring resources are aligned to the highest-impact priorities and used effectively. Lead, coach, and develop the Manager and Associate Manager, building capability across the team and fostering strong strategic thinking, executional excellence, and cross-functional partnership. Qualifications and Experience Bachelor’s degree preferred. 6+ years of marketing experience, ideally within a consumer, retail, fashion, beauty, or lifestyle brand. Experience leading commercial campaigns, brand storytelling, CRM, lifecycle marketing, owned channel programs, or customer engagement strategies. Experience managing, coaching, and developing direct reports. Strong