Sr. Technical Product Marketer – Amazon Connect Decisions

Are you a tech-savvy storyteller who can simplify the complex and communicate it in a compelling way to your target audience? At AWS, we're seeking a Sr. Product Marketing Manager with technical chops who can shape the future of AWS's supply chain products — AI-powered applications that help businesses unify their supply chain data, improve visibility, and make faster, smarter decisions. Supply chains are the backbone of the global economy, yet most organizations still operate with fragmented data, siloed systems, and reactive decision-making. AWS is changing that with a portfolio of supply chain products that combine cloud-native data, machine learning-powered insights, and AI-driven decision-making capabilities to help customers detect disruptions before they happen, optimize operations, and drive measurable business outcomes. As supply chain leaders look to modernize, they need a trusted partner who speaks their language and understands their world. That's where you come in. In this role, you'll be the voice of AWS's supply chain portfolio to supply chain leaders, operations executives, and line-of-business buyers across industries including manufacturing, retail, and consumer packaged goods. You'll work backwards from customer needs to shape product positioning, define go-to-market strategy, and drive commercial success — including bringing new products to market. We're looking for a unique blend of technologist and business strategist — someone who can dive deep into supply chain workflows and technical architecture while crafting value propositions that resonate with both technical evaluators and C-suite decision-makers. If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world manage their supply chains, this role is for you. Key job responsibilities Know your ideal customer deeply — their challenges, pain points, and aspirations. Develop a thorough understanding of supply chain personas (VP of Supply Chain, Head of Operations, Supply Chain Analysts) including how they work, the technologies they already use, and the alternatives they have — including the status quo. Create and drive perceptions through positioning and messaging that connects the needs of the customer with the job to be done (JTBD) and differentiates AWS's supply chain products from alternatives — including legacy ERP modules, point solutions, and no action. Author product value propositions, key storylines, and voice. Define and drive the go-to-market plan that creates awareness, consideration, purchase, and loyalty. Author the Marketing Strategy document defining the opportunity, marketing objectives, channels, and barriers to success. Activate cross-company resources — including digital marketing, field sales enablement, and partner channels — to execute the end-to-end plan. Lead product launch strategies and associated plans, including naming, target audience definition, competitive positioning, and marketing vehicles — including launches of net-new products and new capabilities within the supply chain portfolio. Develop technical content including presentations, demonstrations, and reference architectures that educate supply chain leaders on how AWS's supply chain products integrate with their existing systems (ERP, WMS, TMS) and deliver measurable outcomes. Represent AWS as a technical evangelist in executive briefings (EBCs), industry events (e.g., Gartner Supply Chain Symposium), and analyst interactions. Deliver compelling product demos and customer presentations that build credibility with supply chain professionals. Partner closely with Product Management to define and refine the ideal customer profile (ICP) and golden use cases. Provide market intelligence and voice-of-customer insights that influence product roadmap priorities. Drive customer advocacy by building relationships with reference customers, supporting case studies, testimonials, and event