Senior Investments Content Strategist
Citigroup
- Location
- New York New York United States
- Work model
- On-Site
- Level
- Senior
- Posted
- Aug 17, 2026
About this role
Citi Wealth is seeking an exceptional Senior Investments Content Strategist to join the Content & Client Engagement team — a senior, strategic role at the intersection of investment expertise, multi-format content production, and client communication. This is not a support role. You are a recognised authority in investments content strategy — someone who brings deep knowledge of the wealth management investment landscape, a sophisticated understanding of how complex financial strategies are positioned and communicated across formats, and the credibility to operate at the most senior levels of a large, global organisation. You follow the latest developments in your field closely and adapt them with speed and intelligence to the demands of the business. Your remit spans the full breadth of Citi Wealth's investment product portfolio — from equities and fixed income to multi-asset strategies and alternative investments. You are not a specialist in one asset class or one content format. You are the person who understands how a sophisticated investment idea needs to be expressed differently depending on whether it is a whitepaper for an institutional advisor, a short-form video for a digital channel, a panel discussion at a marquee client conference, or a monthly fact sheet for a relationship manager's client meeting. You move between those formats with fluency and with consistently high standards. You will partner with senior members of Citi Wealth's global and regional marketing and investment leadership to develop integrated content strategies that bring the firm's investment capabilities to life — across written, video, audio, event, and digital formats. You will be the connective tissue between investment teams, product, legal, compliance, and the broader content function — ensuring that Citi Wealth's investment value proposition is communicated with clarity, precision, and genuine differentiation. You operate with the same dual metabolism that defines the best investment content professionals: responsive and fast when markets move and opportunities arise; meticulous and considered when developing the flagship collateral, capability narratives, and quarterly programs that form the backbone of Citi Wealth's client communications calendar. You understand that in a regulated financial environment, every word — and every frame — carries weight. Responsibilities: Content Strategy & Integrated Campaign Development Partner with senior members of Citi Wealth's global marketing and regional marketing leads to seek out and develop integrated content strategies and campaigns in alignment with agreed business and marketing plans — across the full spectrum of Citi Wealth's investment product portfolio. Bring a strategic, audience-first perspective to every brief — ensuring that investment content is grounded in a clear understanding of client needs, competitive positioning, and the prevailing investment landscape. Stay closely attuned to the latest trends in investment content strategy, wealth management communication, and financial services storytelling — actively adapting best practices for application within Citi Wealth's global content program. Contribute to strategic planning processes — bringing strong analytic acumen and a results-driven orientation to how priorities are set, resources are allocated, and performance is evaluated. Capabilities Messaging & Investment Value Proposition Drive the development of clear, compelling capabilities messaging that articulates Citi Wealth's investment offerings and overall investment management value proposition — with the precision and authority that sophisticated clients and their advisors demand. Ensure that investment messaging is consistently differentiated, intellectually rigorous, and aligned with the firm's broader brand and communications standards — across all formats and all markets. Develop and maintain a deep understanding of Citi Wealth's investment