Sr. Product Marketing Manager

Sr. Product Marketing Manager Full-time Employee Type: Regular Region: AMS - North America and Canada Work Persona: Flexible or Remote Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

What you get to do in this role: Own competitive positioning strategy and execution for the IT segment, directing analysis, messaging, and content to give sellers the counter-arguments they need to win deals Translate Competitive Intelligence's research into seller-ready assets — battlecards, objection handling, rapid-response content Partner with sales leadership and Competitive Intelligence to run structured win/loss reviews that surface what's actually working against named competitors Direct the flow of field intelligence back into systems that ensure competitive grounding stays current and actionable for AI tooling Qualifications To be successful in this role you have: Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry. 12+ years of relevant experience, with a track record in competitive intelligence, competitive marketing, or product marketing against named competitors Natural empathy for, and understanding of, the pressure sellers are under in a live competitive deal The ability to build sharp, defensible counter-positioning — sourced and substantiated, not aspirational Creative messaging skills based on value and benefits, applied under time pressure Passion about ServiceNow's products and the competitive fights that define the IT space Experience running structured win/loss programs or comparable qualitative research with sales teams The ability to summarize field signal into a content roadmap Competitive Intelligence and PSM can act on FD21 For positions in this location, we offer a base pay of $148,900 - $232,700 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin,