Connection Manager - Search

Danone Specialized Nutrition Thailand is seeking for Connection Manager - Search. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance. To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about! The Search Manager is responsible for developing and executing a holistic search strategy that drives discoverability, traffic, engagement, lead generation, and business growth across AI Search, Paid Search, and Social Search ecosystems. This role will lead search performance by optimizing brand visibility across traditional search engines, emerging AI-powered search platforms, and social discovery platforms. The ideal candidate combines strong analytical capabilities, performance marketing expertise, content optimization knowledge, and a deep understanding of evolving consumer search behaviors. 1. Search Strategy & Performance Leadership • Develop and implement an integrated Search strategy across: - Paid Search (Google Ads, Bing Ads, Retail Search) - AI Search (ChatGPT, Copilot, Gemini, Perplexity, AI Overviews) - Social Search (TikTok, YouTube, Instagram, Reddit, Pinterest) • Define search growth opportunities aligned with business objectives and consumer journeys. • Establish search KPIs, measurement frameworks, and performance targets. • Lead search planning across brand, product, and campaign initiatives. • Drive continuous optimization to improve visibility, traffic quality, conversion, and ROI. 2. AI Search Optimization (Generative Search) • Develop strategies to increase brand discoverability within AI-powered search experiences. • Monitor brand presence, share of voice, and citation frequency across AI search platforms. • Partner with Content, SEO, and Data teams to improve AI search relevance and authority. • Identify opportunities to optimize content for Large Language Model (LLM) retrieval and AI-generated answers. • Track emerging AI search trends and translating them into actionable business opportunities. • Establish frameworks for Generative Engine Optimization (GEO) and AI Search readiness. 3. Paid Search Management • Manage end-to-end paid search campaigns across Google Ads and relevant search platforms. • Oversee keyword strategy, audience targeting, bidding, ad copy, and landing page optimization. • Conduct performance analysis and provide actionable recommendations to maximize ROAS and conversion efficiency. • Partner with agency teams and platform partners to unlock new growth opportunities. 4. Social Search & Discovery Optimization • Develop search visibility strategies across social discovery platforms. • Optimize content discoverability through: - Search-driven content planning - Social SEO - Hashtag strategy • Monitor consumer search trends and emerging conversations on social platforms. • Collaborate with Content, Influencer, and Social teams to improve search-led content performance. • Establish measurement frameworks for social search visibility and engagement impact. 5. Data, Analytics & Insights • Analyze search performance across owned, paid, earned, AI, and social channels. • Translate complex data into strategic recommendations for stakeholders. • Utilize search data to identify consumer insights, emerging trends, and growth opportunities. 6. Cross-Functional Collaboration • Partner with: Brand Marketing & E-Commerce team • Influence search-first thinking across the organization • Educate stakeholders on AI Search, Search trends, and changing consumer discovery behaviors. • Manage relationships with agencies, search platforms, and technology partners.