Sr Business Analyst

Sr Business Analyst



Senior Business Analyst

Location: Madrid, Spain Working Pattern: Hybrid (3 days onsite per week)

At PMI, we're transforming our business and building our future around one clear purpose: delivering a smoke-free future.

As part of our Data, Insights & Analytics (DI&A) team, you'll help turn data into actionable insights that support strategic business decisions and drive meaningful impact across the organization.

As a Senior Business Analyst, you will bridge business strategy and analytics by translating complex business challenges into data-driven insights and solutions.

Working closely with cross-functional stakeholders, you will identify opportunities, uncover trends, develop dashboards and analytical products, and enable better, faster, and more informed decision-making.

• Analyze commercial, consumer, and digital data to identify trends, risks, and growth opportunities.

• Partner with stakeholders to understand business needs and define analytical requirements.

• Design, build, and enhance dashboards, reports, scorecards, and analytical solutions.

• Extract, transform, validate, and analyze data from multiple sources.

• Translate complex findings into clear recommendations and compelling business stories.

• Drive visibility of key performance indicators across multiple functions.

• Support continuous improvement through experimentation, performance measurement, and insight generation.

• Promote data quality, analytics adoption, and evidence-based decision-making.

Must Have

• 4+ years of experience in Business Analytics, Data Analytics, Business Intelligence, Reporting, or related fields.

• Advanced Power BI expertise, including dashboard development and data modelling.

• Strong SQL skills and experience working with large datasets.

• Knowledge of Snowflake, Microsoft Power Platform, or similar cloud-based analytics environments.

• Strong analytical, problem-solving, and critical-thinking capabilities.

• Experience translating business questions into analytical solutions and actionable recommendations.

• Ability to communicate insights effectively to both technical and non-technical audiences.

• Advanced English communication skills.

• Experience working with consumer, CRM, loyalty, or customer lifecycle data.

• Understanding of consumer behavior from acquisition to retention.

• Experience with advanced or predictive analytics using Python, R, or similar programming languages.

Why PMI?

At PMI, you'll work on meaningful challenges, collaborate with talented colleagues from around the world, and contribute to the transformation of a global organization.

We offer the opportunity to learn, innovate, grow your career, and make an impact from day one.

We believe diverse perspectives and experiences make us stronger. We are committed to creating an inclusive workplace where everyone feels welcomed, respected, valued, and empowered to reach their full potential. Reasonable accommodations are available throughout the recruitment process.

Please note: Relocation support and visa sponsorship are not provided. Candidates must have the legal right to work in Spain to be considered for this role.