Paid Media Strategist

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At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer acquisition with measurable results.

Gathers, synthesizes, and applies digital and traditional media insights to form strategies Leads strategy development and delivery of digital and traditional marketing to various audiences across multiple channels; channels include content, display, search, social media, print, Out of Home, terrestrial and digital audio, and linear and digital video Communicates media strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives Ensures alignment of digital media and messaging across all channels Develops success metrics, and tracks performance against goals and budget Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs Ensures paid media strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels Provides guidance to junior strategists on occasion This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Bachelor's degree in Marketing or related field Three (3) years of experience in consumer advertising strategies, preferably in digital acquisition or traditional paid media Preferences Experience executing out of home, print, radio, and television campaigns Experience in the oversight and management of media campaigns across several channels Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video Experience in paid media acquisition/growth campaigns Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized Skills and Competencies Ability to effectively communicate both technical and non-technical information internally and externally teams Ability to learn additional systems as needed Ability to research, analyze data, and derive facts Ability to work in a team environment when applicable Ability to work under moderate guidance Ability to work under pressure and meet deadlines Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.) Strong verbal, written communication, and organizational skills Strong work ethic and self-motivation This position will be producing media strategies across digital and traditional channels, including TV, Radio, Print, OOH, Search, Social, Display, Video, etc.  This position may be