Senior Manager - Visual Merchandising Signage & Seasonal Design

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Summary It's a new day in health care. Combining CVS Health and Aetna – referring to merger in 2018 - was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans, and community pharmacists we are pioneering a bold new approach to total health. At CVS Health, we have an unmatched ability to engage with consumers, where 70% of the population lives within 3 miles of a CVS store and 1 in 3 Americans interact with one of our services at least once annually. Reporting to the Lead Director, Omnichannel Experiential Design, the Sr. Manager will lead the design and creative development of front store merchandising signage and seasonal design elements across the CVS retail environment. This role is responsible for shaping in-store communications that highlight promotions, loyalty, value and sale messaging, and joyful seasonal experience that helps create a compelling destination within the store. This leader will bring strong expertise in retail visual merchandising, in-store signage systems, and seasonal décor design to develop customer-centered creative solutions that are strategically aligned, brand-right, and operationally effective. This role requires a deep understanding of how design can influence shopability, clarify value, and elevate the overall front store experience. This is a leadership position that requires close collaboration across a complex, cross-functional organization. The ability to influence key stakeholders, guide creative development from concept through execution, and maintain brand consistency across multiple customer touchpoints is essential. The Sr. Manager will partner with internal teams and external agencies or production partners as needed to ensure high-quality execution that supports business goals and strengthens the in-store customer experience. This position may be based remotely or in a hybrid arrangement within the Eastern or Central time zones. Occasional travel is required, approximately 1-2 times per quarter, primarily to our Rhode Island offices. Responsibilities include but are not limited to: Lead the creative development of front store merchandising signage and seasonal design elements across the retail environment. Design and direct in-store communications that support promotional campaigns, loyalty & value messaging, sale events, and key seasonal moments. Create signage and décor concepts that make the front store feel engaging, joyful, and destination-worthy for customers. Translate business objectives and merchandising priorities into clear, compelling visual communication systems. Ensure all work reflects strong retail visual merchandising principles, including hierarchy, shopability, readability, brand consistency, and customer navigation. Oversee creative execution across multiple projects simultaneously, from concept development through final production. Partner closely with marketing, production, and other cross-functional teams to align creative solutions with business needs and operational realities. Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions. Inspire and mentor team members to deliver thoughtful, high-quality creative work that meets brand standards and business objectives. Identify opportunities to improve process, efficiency, and creative consistency within the practice. Maintain a strong understanding of