AVP Growth Analytics

When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide:  Award-winning culture  Inclusion and diversity as a priority  Performance Based Incentive Plans Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability  Generous PTO (including paid time to volunteer!)  Up to 9.5% 401(k) employer contribution  Mental health support  Career advancement opportunities  Student loan repayment options  Tuition reimbursement Flexible work environments  *All the benefits listed above are subject to the terms of their individual Plans . And that’s just the beginning…   With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you’re directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!  General Summary: The Assistant Vice President of CX Growth Analytics is responsible for leading a technical team that drives Demand Generation revenue growth and optimization. This leader serves as a strategic partner to leaders across marketing, sales, finance and the Go-to-Market Value Stream. The Growth Analytics team delivers the measurement, attribution, funnel intelligence, data strategy, and MarTech data pipeline capabilities that fuel strategic growth by identifying and prioritizing target accounts, optimizing marketing-to-sales pipeline performance, and quantifying marketing attribution. The leader must develop and grow a multidisciplinary team spanning Data Science, Data Engineering, Business Intelligence, and Marketing Analytics Operations. Success requires deep B2B marketing analytics expertise, strong technical leadership, and the ability to leverage advanced analytics, AI, automation, and emerging technologies to advance analytics delivery and improve business performance. Principal Duties and Responsibilities: Growth Analytics Strategy, Measurement & Funnel Intelligence Define and drive the growth analytics vision and strategy by advancing the data and analytical capabilities needed to identify and prioritize the addressable market, uncover growth opportunities, and optimize performance across the marketing-to-sales pipeline. Translate buyer engagement data, pipeline activity, and sales outcomes into actionable and measurable insights; identify success patterns and opportunities that improve demand generation performance and sales conversion. Establish shared goals, KPIs, and measurement frameworks across Marketing, Field Effectiveness, Sales, and Finance that provide consistent visibility into marketing-to-sales pipeline performance and enable optimization of buying group engagement, funnel progression, and conversion outcomes. Model opportunity mix, pipeline conversion, and close ratios needed by segment to achieve annual sales premium targets and translate those requirements into actionable business goals. Own and continuously advance the Marketing-to-Sales Pipeline attribution framework and methodologies, ensuring accurate measurement of influenced and incremental sales premium while defining and refining the engagement sufficiency thresholds associated with higher conversion and close rates than non-influenced opportunities. Advance funnel intelligence from a reporting capability to a core planning and decision-making tool that integrates sales seasonality, segment priorities, and funnel-stage performance into media investments, business prioritization, and growth execution. Assess