Director, Global Marketing (Digital Solutions)

Location: OTCTH: Connecticut Home Offices Remote Location, Remote City, CT, 06032 USA Director, Global   Marketing   ( Digital Solutions )     Location:   US (Flexible)   Reports to:   Sr Director,   Global Marketing      The Opportunity   Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such as   customer portals,   connected services, AI-driven   insights   and IoT-enabled products are becoming key differentiators and growth drivers. We are seeking a   Director, Global Marketing  ( Digital Solutions)   to define and execute the global marketing strategy for our digital portfolio, translating technology into compelling customer value propositions that accelerate adoption, commercial   growth   and customer loyalty.     Why This Role Matters Now   Otis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships    Digital solutions are becoming a strategic growth pillar    Customers increasingly expect connected, data-driven outcomes rather than equipment alone.   Otis has an opportunity to   position itsel f as a leader in connected mobility,   differentiat ing itself   through software,   AI   and digital services.       24–36 Month Mandate   Develop and execute the global go-to-market strategy for the digital solutions portfolio.   Increase customer awareness,   adoption   and commercial performance of digital offerings.   Connect with customers, b uild differentiated messaging, customer   personas   and value propositions.   Create scalable launch frameworks and regional marketing toolkits.   Establish thought leadership in connected buildings,   AI   and predictive services.   Create measurement frameworks linking marketing to pipeline,   adoption   and revenue.     Build a scalable enablement model embedded into onboarding, coaching, and execution     Key Responsibilities   1. Define the Global Digital Solutions Marketing Strategy   Develop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio.   Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital transformation strategy.   Define the marketing operating model,   governance   and best practices for digital solutions across global and regional teams.   P rioritize   investment and marketing activities based on commercial   opportunity   and customer value.     2. Build the Digital Solutions Marketing Capability   Create and establish a new global marketing capability dedicated to digital products and connected services.   Develop scalable processes, frameworks and playbooks for product launches, customer   adoption   and lifecycle marketing.   Introduce modern B2B product marketing practices and ways of working.   Define how digital marketing integrates with Product Management, Sales, Regional Marketing and Digital Technology.     3. Own the Global Go-to-Market Strategy   Lead the end-to-end go-to-market strategy for all digital solutions.   Define market segmentation, customer   personas   and buying journeys.   Connect with customers and d evelop compelling value propositions and positioning.   Build , develop and execute   launch   & promotional   strategies for new   and existing   digital   solutions .     4 .   Establish   Customer & Market Intelligence   Build Voice of Customer   programmers .   Conduct customer interviews.   Develop customer personas.   Understand digital buying   behavior .   Monitor competitors.   Benchmark industry best practice.   Identify   future market opportunities     6.   Sales enablement   Sales playbooks   & training   Customer presentations   ROI tools   Battlecards   Customer stories   and case studies