Lead Director - Strategic Marketing

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Lead Director, Strategic Marketing Aetna Mental Wellbeing Position Summary Aetna Mental Wellbeing is seeking an experienced and innovative Lead Director, Strategic Marketing to help shape the future of workforce mental health and well-being. This newly created leadership role offers a unique opportunity to build a strategic marketing function that sits at the intersection of product innovation, clinical excellence, thought leadership, and commercial growth. As a key member of the Growth and Client Success organization, this leader will serve as the bridge between Enterprise Marketing and Aetna Mental Wellbeing, ensuring our solutions are effectively positioned in the market while driving greater awareness, engagement, and business growth. The role will influence product launches, industry thought leadership, sales enablement, market-facing content, and targeted marketing campaigns that support new sales, client retention, and portfolio expansion.

Drive Strategic Marketing and Market Positioning Serve as the primary liaison between Enterprise Marketing and Aetna Mental Wellbeing. Partner across product, clinical, growth, and executive leadership teams to develop and execute marketing strategies that support business priorities. Lead marketing plans for major initiatives, product launches, conferences, speaking engagements, and industry events. Ensure consistent messaging that differentiates Aetna Mental Wellbeing in a rapidly evolving marketplace. Advance Thought Leadership and Clinical Credibility Collaborate with clinical leaders, including the Medical Director and research partners, to develop and publish outcomes, insights, and research. Support submission of articles, abstracts, and studies to peer-reviewed journals and industry publications. Translate clinical evidence and outcomes data into compelling narratives that resonate with employers, consultants, health plans, and industry stakeholders. Elevate the organization's external thought leadership presence through speaking opportunities, conference content, and strategic partnerships. Create Compelling Market-Facing Content Lead the development of customer-facing content that supports sales, account management, proposal development, and executive presentations. Create messaging and materials that effectively communicate the value of behavioral health, Employee Assistance Program (EAP), and workforce well-being solutions. Ensure content is aligned to market trends, buyer needs, competitive dynamics, and emerging customer challenges. Strengthen Sales and Account Management Effectiveness Design and implement scalable sales enablement tools, standards, templates, and best practices. Improve consistency and effectiveness across customer presentations, finalist meetings, renewal discussions, and consultant engagements. Partner closely with sales and account management leaders to identify opportunities to enhance go-to-market execution and client experience. Lead Integrated Growth Campaigns Develop and execute targeted B2B marketing campaigns that drive awareness, pipeline growth, and customer engagement. Design cross-sell and upsell campaigns focused on expanding adoption of mental wellbeing solutions across existing healthcare clients. Leverage market insights, customer data, and performance metrics to optimize campaign effectiveness and return on investment.

8+ years of experience in strategic marketing, product marketing, market enablement, or healthcare marketing. Experience