Group Manager, Cross-DG Services & Industry Leader - Mid-Market Demand Generation

This role owns the strategy, planning, and execution of integrated demand generation programs that operate horizontally across Mid-Market audiences and motions — bringing together Services, Industry, and Accountant-led growth into a coordinated demand engine. Operating as a cross-DG quarterback, this leader translates portfolio-level growth opportunities into executable demand programs spanning existing Advanced and IES customers as well as acquisition, migration, and upgrade audiences. They connect Services businesses, Industry propositions, the Accountant ecosystem, and audience-specific DG motions to a unified demand calendar, ensuring these capabilities become core drivers of customer value and revenue rather than disconnected attach plays. The leader owns the horizontal campaign strategy, cross-channel execution plan, and associated demand budget for Services and Industry programs; leads Accountant activation and firm-enablement demand; and partners with the audience/motion DG leaders to embed these propositions into their respective customer journeys. The role is accountable for measurable demand contribution to Services revenue, vertical adoption, Accountant-led growth, cross-sell and attach, and deeper platform penetration across the Mid-Market base. Why this role exists Mid-Market growth is increasingly dependent on more than acquiring or migrating customers onto Advanced and IES. The next layer of value comes from helping customers run more of their business on Intuit — through Payments, Bill Pay, Workforce Solutions, Capital, industry-specific capabilities, and trusted Accountant guidance. At the same time, Intuit is targeting approximately $XXM in incremental Mid-Market Services revenue across Workforce Solutions, Payments, Capital, and Bill Pay. Capturing that opportunity requires a dedicated horizontal leader who can unify these businesses into a cohesive customer value story, coordinate GTM sequencing across Lines of Business, and embed Services and Industry propositions into the broader Mid-Market demand system. This role exists to turn these horizontal growth opportunities into a repeatable, integrated demand engine — connecting audience, industry, product, Services, Accountant, marketing, and sales signals around the same accounts and business outcomes. Core areas of ownership This role owns the horizontal demand motion across the Mid-Market Advanced and IES ecosystem, including existing customers and audiences activated through the DTM, Upgraders, and NTTF motions: Services demand and attach across Workforce Solutions / Payroll, Payments, Bill Pay, and Capital — jointly driving the approximately $XXM incremental Services growth opportunity. Industry demand programs across priority Mid-Market verticals, initially Construction, Professional Services, Wholesale, and Manufacturing. Accountant activation and firm enablement — reducing product-confidence and change-management barriers and turning Accountants into informed advocates, recommenders, and growth partners. Cross-DG horizontal campaigns that operate across acquisition and installed-base audiences, including existing Advanced and IES customers. Horizontal campaign budget and optimization — prioritizing investment across Services, Industry, Accountant, and cross-DG programs based on business impact. Integrated account activation — connecting marketing, product, Accountant, and sales signals into coordinated account-level plays. Portfolio expansion opportunities where additional Intuit capabilities can increase customer value and platform penetration. Mailchimp should be evaluated as part of this remit where clear customer, Industry, or Services use cases emerge; a scaled Mailchimp demand motion is not yet defined.

Driver of horizontal growth programs. Lead integrated demand programs that cut across audience-specific motions and create incremental value from Services, Industry, and Accountant propositions. Build full-funnel