Director of Retail Branch Expansion and Development

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

We are seeking an experienced network strategy leader to drive the bank's de novo branch and ATM expansion strategy. This role owns the end-to-end process of branch expansion, including market prioritization, site selection, financial business case development, network optimization, and execution oversight. Sitting at the intersection of strategy, finance, real estate, operations, and distribution, this leader will shape how the bank grows its physical presence across new and existing markets. The role requires a combination of strategic vision, financial rigor, cross-functional leadership, and operational execution to deliver profitable growth and a scalable market expansion program.

Network Expansion Strategy & Market Development Own the bank's de novo network strategy and multi-year expansion roadmap across branches and ATMs. Lead branch expansion initiatives by identifying, prioritizing, and evaluating new geographies aligned with enterprise growth objectives. Conduct market, CBSA, MSA, and trade area analyses to identify expansion opportunities, optimize network coverage, and refine market prioritization. Monitor competitive activity, customer channel behavior, and industry trends to ensure network strategies remain relevant and differentiated. Develop scalable frameworks and decision-making methodologies to support efficient and consistent market expansion. Financial Modeling & Business Case Development Partner with Finance to develop robust market-level and site-level financial models, including pro formas, ROI, IRR, capital allocation, and profitability analyses. Create CBSA-specific financial forecasts incorporating demographics, opportunity sizing, customer segmentation, market share potential, and partner participation. Evaluate investment scenarios and provide strategic recommendations to optimize return on invested capital. Manage branch expansion initiatives with a P&L mindset, including customer acquisition assumptions, product penetration expectations, and performance outcomes. Market Selection, Site Strategy & Format Optimization Lead the evaluation and selection of target markets, trade areas, branch locations, and ATM placements. Utilize demographic, economic, competitive, deposit market share, and site analytics data to identify attractive investment opportunities. Develop and maintain site selection criteria, market screening methodologies, and location evaluation frameworks. Recommend branch and ATM formats based on customer needs, growth potential, market characteristics, and evolving advice-based banking models. Partner closely with real estate teams, brokers, and market leaders to source, assess, and secure high-potential locations. Cross-Functional Go-to-Market Leadership Collaborate with partners across Retail Banking, Product, Pricing, Marketing, Operations, HR, Finance, Legal, and Market Leadership to develop integrated branch expansion and go-to-market strategies. Ensure distribution strategies align with customer experience, brand, and growth objectives. Coordinate all activities required to successfully launch and scale new locations. Program Management & Execution Lead the de novo expansion program from strategy through grand opening and post-launch performance evaluation. Establish governance structures, milestones, reporting processes, risk management protocols, and executive oversight routines. Develop and maintain a