Sr. Channel Marketing Mgr - Direct Accounts & MRO

At Delta Faucet , we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence. Your Role at Delta Faucet: The Channel Marketing Manager   is responsible for   developing and executing integrated marketing strategies that drive profitable growth across key trade channels   within   f o r   Direct   Wholesale   Accounts   and   MRO.   This role translates customer, market, and competitive insights into action by partnering closely with Sales, Product, Brand Marketing, Operations, Finance, and external customers. The Channel Marketing Manager   anticipates   market trends,   identifies   growth opportunities, develops compelling programs, and ensures effective execution across the customer journey.   This position goes beyond managing individual marketing tactics. It designs cohesive, results-driven strategies that strengthen brand relevance, accelerate product adoption, improve customer engagement, and deliver measurable commercial growth.   Key Accountabilities   B2B Trade Channel Strategy   Develop and implement comprehensive channel marketing strategies aligned with business   objectives , brand priorities, and trade partner needs.   Identify   and quantify growth opportunities by defining the size of the prize, priority audiences, customer personas, buying-decision drivers, and competitive dynamics.   Establish differentiated value propositions that strengthen the company’s position with customers and key trade audiences.   Translate enterprise, brand,   product   and segment strategies into actionable channel plans and investment priorities.   Channel and Customer Expertise   Build and   maintain   deep knowledge of the assigned segment, channel, customers, and broader B2B marketing ecosystem.   Understand the needs, behaviors, and purchasing journeys of key trade audiences and decision-makers.   Use market research, customer feedback, field insights, and competitive intelligence to   identify   emerging needs and growth opportunities.   Develop channel-specific approaches that build awareness, generate demand, influence consideration, and support conversion.   Serve as a trusted internal resource on customer, channel, and competitive dynamics.   Go-to-Market Excellence   Develop and execute integrated, end-to-end marketing plans that support business priorities and customer   objectives .   Lead channel activation for new product launches, promotions, merchandising programs, sales tools, digital content, events, and customer-facing collateral.   Partner with Sales and customer teams to ensure programs are relevant, executable, and effectively deployed in the market.   Establish clear   objectives , timelines, responsibilities, and success measures for each initiative.   Manage the assigned marketing budget and oversee relationships with external agencies and other partners.   Ensure marketing investments are prioritized against the opportunities with the greatest potential business impact.   Product Portfolio Strategy   Provide Product Management and Brand Marketing partners with customer, market, and competitive insights that help shape the product roadmap.   Evaluate portfolio performance and   identify   assortment gaps, innovation opportunities, and areas for optimization.   Partner with cross-functional teams to   maintain   a relevant and differentiated product portfolio for the assigned channel or segment.   Support assortment, positioning, pricing, and launch recommendations with market and customer insights.   Cross-Functional Leadership