Publicity Manager - Korea

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Korea Publicity team is seeking a creative Publicity Manager to develop and execute publicity strategies for both local and international titles. The successful candidate will drive publicity for a diverse range of content including TV series, films, and unscripted titles, enhancing our brand reputation and audience engagement in the rapidly evolving entertainment landscape.

* As a Publicity Manager, you will lead the development and execution of strategic publicity campaigns across Netflix’s local and international slate, including series, films, and unscripted titles. You will help shape title narratives, identify culturally relevant opportunities, and drive media coverage and conversation that resonate with audiences in Korea and beyond.

* Working cross-functionally with Marketing, Social, Content, Events, and external partners, you will develop innovative publicity strategies that elevate our titles, strengthen Netflix’s brand reputation, and support broader business objectives. You will also play a key role in managing talent publicity, media relations, and reputation management in an increasingly dynamic media landscape.

* The ideal candidate combines strong storytelling instincts with strategic thinking and a strong understanding of business goals, excels at building relationships across the entertainment ecosystem, and is comfortable navigating ambiguity while making sound judgments in fast-moving situations.

The successful candidate will

* Have a minimum of 9 years in public relations or related expertise within the entertainment industry.

* Develop and execute comprehensive publicity strategies across Netflix’s local and international slate, including series, films, and unscripted titles.

* Identify compelling narratives, newsworthy moments, and culturally relevant opportunities that generate earned media coverage and audience conversation.

* Build and maintain strong relationships with journalists, media partners, creators, talent representatives, production partners, and influencers.

* Lead talent publicity efforts including press tours, junkets, interviews, media events, screenings, and title launches.

* Partner closely with cross-functional teams across Marketing, Social, Content, Events, and Consumer Products to deliver integrated title campaigns.

* Demonstrate strong judgment in navigating complex communications challenges, reputation issues, and fast-moving situations.

* Stay ahead of shifts in media consumption and audience behavior, leveraging emerging platforms, creator ecosystems, and new storytelling formats to maximize title impact.

* Thrive in a collaborative, fast-paced environment while managing multiple priorities and stakeholders simultaneously.

* Fluent in both English and Korean.

The Netflix culture attracts talents who exhibit good judgment, innovation, selflessness, courage, impact, candid communication, passion, and curiosity. Read our culture memo (available in Korean). If it resonates with you, maybe you’re the right person to join our team.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or