Director, GTM Systems & AI Transformation

At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data.

We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes since 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!

Director, GTM Systems & AI Transformation

Reports to: VP, Revenue Operations Team: Senior GTM Transformation Specialist, Senior GTM Engineer Location: San Francisco

Snorkel AI's Revenue Operations team designs, builds, and runs the systems, data, and processes that power our Go-to-Market motion. The Director, GTM Systems & AI Transformation leads that effort end-to-end — from systems architecture to workflow automation to AI-enabled process innovation — and manages a small, high-leverage systems team.

This is a hands-on leadership role for someone who can own the technical roadmap and transform the GTM motion. You'll partner directly with Sales, Delivery, Marketing, Finance, and Legal to make sure our systems reflect how the business actually needs to run, and you'll be a trusted business partner to every team you touch.

Systems Strategy & Architecture

• Partner with GTM leaders to define and evolve the systems architecture strategy across Sales, Delivery, Customer Success, Marketing, and more

• Set the roadmap for Salesforce and the broader GTM stack (Gong, Clay, Ironclad, Float, CPQ, billing/revenue automation, and future tooling)

• Own Salesforce architecture, data integrity, and data hygiene as the foundation of the role — new automation and AI initiatives get built on top of a clean, well-governed baseline

• Own vendor relationships and renewals across the GTM stack

Team Leadership

• Manage and grow the team, setting priorities and reviewing technical design

• Turn ambiguous business requests from Sales, Delivery, and Finance into scoped, shippable system changes

• Establish an intake, prioritization, and release process so the team moves from reactive to proactive and keeps stakeholders informed

Data Governance & Process

• Define and enforce data hygiene standards and field/object governance across the CRM

• Own the orchestration and reliability of revenue data across the GTM ecosystem

• Partner with systems and data operations teams to ensure data quality, governance, and visibility across core GTM platforms

• Help architecture lead-to-cash processes — handoffs, approvals, escalation paths across Sales, Delivery, and Finance

• Partner with Enablement to roll out new features and ensure technology adoption

Automation & AI

• Lead AI transformation across GTM by identifying workflow automation and AI-enabled opportunities across the GTM funnel

• Implement high-impact AI use cases across the GTM lifecycle, including pipeline management, prospecting intelligence, forecasting signals, and customer insights.

• Define and evolve standardized end-to-end GTM processes that streamline execution