Marketing Manager Senior

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

Seeking a highly organized and detail-oriented Marketing Manager Senior for our Marketing Operations team.  This role is responsible for managing business-side process, risk and controls across the marketing technology ecosystem, ensuring that new and existing MarTech capabilities are appropriately assessed, documented, governed and controlled. Partners closely with marketing technology enablement, IT, privacy, compliance and third party teams to identify risks, process changes and ensure appropriate controls are designed and implemented.

Own and maintain the business-side MarTech enablement process and associated controls, leading the development and maintenance of process documentation, governance, and operating procedures as new technologies and capabilities are implemented; serve as control owner for designated controls and ensure ongoing effectiveness and monitoring. Support RCSA, audit, issue management and control testing activities related to the marketing technology enablement process. Monitor the evolving MarTech landscape to proactively identify emerging risks associated with new technologies, integrations, automation, AI, data usage and changing compliance requirements. Manage end-to-end projects to implement and operationalize marketing technology processes, ensuring all process and control documentation, procedures, and supporting artifacts are completed and operationally ready before launch. Coordinate cross-functional teams across Marketing, Technology, Compliance, Privacy, Data and Third Party partners to drive implementation activities to completion. Track project risks, issues, decisions, dependencies and control gaps and drive appropriate resolution with accountable stakeholders. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is available for this position.

Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management and / or provides leadership and guidance in the development and execution of marketing campaigns and go-to-market plans, identifying opportunities and potential solutions. Synthesizes analyses, identifies root causes, and develops and recommends key work products. Applies mathematical and statistical concepts to effectively gather and interpret data, performing gap analysis on external and internal business environments and member data and / or leads the facilitation and maintenance of data in internal systems and/or campaign planning tools. Evaluates technology and products for trends, strategic vision and scalability and / or leads team members to facilitate delivery of a project or campaign, effectively managing agency to ensure alignment with goals and priorities. Provides guidance in a process management role through the creation, monitoring and execution of new processes, in addition to enhancements to current processes with little or no supervision. Guides team members in the development and delivery of their work products. Serves as a resource to team members on escalated issues of an unusual nature. Applies knowledge of