Senior Director, Customer & Commercial, NL

Purpose   At The   Coca ‑ Cola   Company, we are not just refreshing beverages—we are refreshing careers. Join our Customer & Commercial organization and become part of a global system that values innovation, collaboration, and leadership excellence.   As a senior member of the   FBN   Leadership Team, the   Senior Director, Customer & Commercial,   Netherlands   plays a critical enterprise role in shaping the commercial strategy, strengthening system alignment, and delivering sustainable growth across all channels and categories. This leader orchestrates the full commercial engine of the   Netherlands   business—including RGMX, Channel & Portfolio, AFH/AH development, and commercial operations—ensuring   Netherlands   delivers   strong performance   outcomes and market execution excellence.   Working closely with the   Vice president Benelux , bottler partners, OU stakeholders, and cross-functional teams, the Senior Director drives the   end ‑ to ‑ end   commercial agenda, helps inform P&L choices, and ensures   it   maintains a winning position with consumers, customers, and across the broader system.     Scope   •   Geography:   Netherlands ; collaboration with Europe OU and Global functions.   •   System:   Works closely with bottler senior leadership and cross-functional KO partners.   •   Team:   Leads a   high ‑ performing   team of Directors across RGMX, Channel & Portfolio, Operations.   •   Performance Influence:   Significant responsibility for commercial, execution, and value creation KPIs; contributes to country P&L through strategic commercial choices.     What   You’ll   Do for Us   Shape and Lead the Commercial Strategy for   Netherlands   • Define and execute the   long ‑ term   Customer & Commercial strategy for   NL , ensuring alignment with OU priorities and system needs.   • Translate strategy into clear, actionable choices across channels, categories, customers, and portfolio priorities.   • Provide strategic commercial direction that influences P&L outcomes, system economics, and   long ‑ term   category value creation.   Lead a Unified Commercial System with Bottling Partner(s)   • Build and   maintain   strong, trust-based relationships with bottler senior leadership to drive aligned commercial choices and investment decisions.   • Orchestrate joint system planning, including annual commercial plans, channel strategies, customer priorities, and execution frameworks.   • Ensure a single, integrated commercial plan is delivered across the   Netherlands   market.   Oversee Integrated RGMX, Channel & Portfolio, and Operational Excellence   • Lead the   NL   RGMX agenda (pricing, OBPPC, pack strategy, promo architecture, mix management) to unlock transactions, NSR, GM% and household penetration.   • Oversee Channel & Portfolio strategy—including Modern Trade, AFH, AH, and emerging channels—ensuring channel propositions are differentiated and anchored in consumer/shopper insights.   • Guide the commercial operations agenda, strengthening execution routines, PICOS deployment, trade terms excellence, and sales enablement capabilities.   Accelerate AFH & AH Commercial Development   • Lead the commercial strategy for   Away ‑ From ‑ Home   (AFH) and   At ‑ Home   (AH), ensuring   channel ‑ specific   interventions, tailored portfolio plans, and strong execution with bottlers.   • Oversee customer development strategies across foodservice, QSR,   on ‑ premise , travel & leisure, institutional,   e ‑ commerce , and retail channels.   • Support customer negotiations, joint value creation plans, and scaled customer playbooks.   Drive Execution Excellence Across   Netherlands   • Drive commercial performance management with clear accountability for outcomes across revenue, share, transactions, execution KPIs, and customer metrics.   •