Product Manager, LiveOps - Mattel Digital Studio

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Mattel Game Studios' mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. We are seeking talented individuals to join us in our mission to create innovative and engaging digital experiences that resonate with our beloved brands. If you are passionate about gaming and eager to be part of a dynamic, forward-thinking team in family entertainment, this is the opportunity for you!

The Opportunity: Mattel Game Studios is seeking a Product Manager, LiveOps for our casual portfolio. Your first assignment is our upcoming title built around Barbie, our flagship IP, with scope extending to additional casual titles as the slate grows. This role owns LiveOps strategy and the meta-layer end-to-end: progression systems, collection and customization mechanics, event architecture, offer strategy, and reward structures — from pre-launch architecture through live operations. You will define the product strategy for these systems around the IP to create a cohesive experience where the brand drives player engagement, retention, and long-term revenue. Mattel Game Studios operates as a publisher with external development studios. This role is the LiveOps lead on the publisher side, working day-to-day with the studio's Game Design, Engineering, and Production teams while aligning internal stakeholders across Product, Marketing, and Data. The ideal candidate is passionate about casual mobile games and IP-driven player experiences, has strong instincts for how fashion, lifestyle, or collection-based meta systems drive engagement, is scrappy and proactive, thrives in a build-from-scratch environment, brings a bias toward experimentation and rapid iteration, is comfortable operating with ambiguity in a game still taking shape, and keeps up with the latest trends in LiveOps, monetization, and the broader free-to-play market. What Your Impact Will Be: Co-own the game's feature roadmap with Product, Game Design, Production and the external development studio. Drive prioritization of features that strengthen the meta experience and IP expression, support the LiveOps strategy, and maintain a healthy game economy. Develop the LiveOps event framework and cadence strategy from scratch, defining event types, reward structures and seasonal beats — then execute and iterate a content calendar that maximizes engagement, retention and monetization. Own the meta-progression and offer strategy: define the player-facing shape of collection and customization progression, offer architecture, and the promotional calendar. Specify economic intent and success criteria; the Lead Designer, Systems and Economy models and balances the underlying systems to meet it. Ensure the meta-layer gives players meaningful reasons to engage with the IP across every session. Own LiveOps and economy outcomes: set and hold targets for engagement, retention, revenue per user, payer conversion, and economy health, and hold the go/no-go on economy changes shipping to live. Partner with the Lead Designer, Systems and Economy, who owns the underlying economic