Senior Business Analyst

Senior Business Analyst

Location: Bucharest

Working Pattern: Hybrid

At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose—to deliver a smoke-free future. With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Join the Data Insights & Analytics team and help shape data-driven decisions that accelerate PMI’s smoke-free transformation. You will turn consumer, brand, portfolio, and customer experience data into actionable business insights for Marketing and Consumer Experience teams.

Impact You’ll Own

Enable faster, evidence-based marketing and commercial decisions through actionable consumer and performance insights. Identify key performance drivers, emerging opportunities, and risks across smoke-free products and consumer programs. Improve stakeholder understanding of business performance through clear reporting and insight storytelling. Strengthen measurement approaches for product, brand, and customer experience initiatives. Contribute to continuous improvement through post-campaign learning and performance evaluation.

Analyze consumer research and internal business data to uncover performance trends. Partner with different Data Insights & Analytics streams and Marketing and Consumer Experience teams to interpret results and identify actions. Deliver KPI reporting and explain performance drivers and changes. Recommend opportunities and risk mitigation based on analytical findings. Support KPI definition and measurement framework development. Build post-campaign learning approaches and performance reviews. Present complex data through clear visualizations and compelling business stories.

Skills & Capabilities

Must-haves

Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field. 3+ years’ experience in Consumer Insights, Market Research, Business Analytics, Strategic Planning, or Performance Management. Strong analytical skills with the ability to synthesize multiple data sources. Experience translating data into business insights and recommendations. Strong presentation, storytelling, and PowerPoint skills. Experience with analytics and business modeling tools, including Excel and/or SPSS. Root-cause analysis and problem-solving capabilities. Strong written and verbal English communication skills. Ability to collaborate effectively across functions and stakeholder groups.

Nice-to-have

Knowledge of SQL, Python, Power BI, or Tableau.

Rewards & Benefits

Meal vouchers: 40 RON per working day.

Medical subscription.

Holiday vouchers: 3,450 RON per year.

Easter and Christmas vouchers: 1,600 RON.

Access to online training and language-learning platforms.

Equal Opportunities Statement

We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential. We encourage applications from people of all backgrounds and identities, and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know—we’re here to help you succeed.