VP of Product Experience

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.    Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

F5 is seeking a visionary and experienced    Vice President of Product Experience   to lead and elevate our product design organization. As a member of the leadership team, you'll champion a user-centered and innovation -driven approach, ensuring our platforms deliver compelling, streamlined, and scalable user experiences. This is a strategic and hands-on leadership role requiring strong expertise in platform product design, the ability to align UX with business objectives , experience incorporating  AI-enabled solutions  into user experiences, and managing cross-functional teams in global organizations.    This role offers a unique opportunity to shape the design vision for F5’s cutting-edge platform offerings by integrating artificial intelligence and cultivating a design culture that drives innovation and business success.

Vision & Strategy   Own and articulate a compelling strategic vision for UX/UI across all F5 platform products, ensuring alignment with broader business goals.    Define and implement a design strategy that supports scalability, user engagement,  embedding AI-driven features, and seamless multi-product integration.    Anticipate industry and customer trends, incorporating AI solutions to improve long-term design philosophy and maintain competitive advantage.   Leadership & Team Development   Lead and inspire a cross-functional team of UX designers, researchers, product designers, and AI specialists.    Foster a culture of innovation, continuous improvement, and collaboration at all levels of your team, including the delivery of AI-enhanced experiences.    Balance high-level strategy with hands-on involvement by mentoring team members and guiding AI-specific design efforts when necessary.   Collaboration   Partner closely with product management, engineering, AI development teams, marketing, and data analytics teams to seamlessly embed artificial intelligence into F5's user experience goals.    Advocate for AI-powered design approaches and maintain strong relationships across the organization to foster user-first and tech-friendly collaboration.   AI-Driven User Experiences   Elevate F5’s approach to integrating artificial intelligence into user research, usability testing, and data-driven decision-making.    Design AI-enabled features and interactions that enhance accessibility, personalization, and predictive workflows across products.    Champion the seamless application of machine learning and predictive analytics to elevate user satisfaction and operational efficiency.   Execution   Oversee the end-to-end design process for platform features and AI-powered tools, ensuring timely delivery and alignment with product roadmaps.    Drive the development of a unified design system that supports AI-driven innovation and scaling across product teams.    Deliver measurable impact through enhancements in NPS, adoption, retention, and customer success, with specific focus on outcomes enabled by AI-powered capabilities.

12+ years of experience in UX/UI design, with at least 5 years in leadership roles.    Expertise in platform product design, including embedding artificial intelligence capabilities into products and user workflows.    Proven track record of implementing strategic visions that transformed