Senior Brand Manager - Black Label® Bacon - Retail - Corporate Office (Austin, MN)

SENIOR BRAND MANAGER – BLACK LABEL® BACON – RETAIL – CORPORATE OFFICE (AUSTIN, MN) HORMEL FOODS CORPORATION To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time. ABOUT HORMEL FOODS Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include   Planters ® , Skippy ® ,   SPAM ® ,   Hormel ®   Natural Choice ® , Applegate ® , Wholly ® , Hormel ®   Black Label ® , Columbus ® , Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit   www.hormelfoods.com .

This position will play a critical role in growing the Black Label® Bacon brand by developing winning strategies that shape all elements of the marketing mix. The role requires a general management mindset that leads the marketing strategy and business management of the portfolio. This position will be responsible for the successful stewardship of the product portfolio, delivering short and long-term financial results via prudent business management, product renovation and innovation, and exceptional marketing programs. Responsibilities will include a subset of the portfolio as assigned and will have multiple direct reports. Essential Functions Business Planning, P&L Management, and Business Initiative Execution: Develops and executes the annual operating plan (AOP) financial targets while establishing brand/business objectives, strategies, and tactics to attain AOP. Achieves volume, net revenue, gross margin, and marketing mix targets. Owns the P&L and actively manages critical levers, including margin improvement initiatives, pricing / trade strategies, and marketing budgets. Provides oversight and direction into critical business processes, including Integrated Business Planning Leads future growth by developing a 3-year pipeline, identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case, including driving the launch of initiatives with retail sales. Champions Governance and Portfolio Review processes to ensure proper resource allocation and strategic fit for all initiatives. Works with agency partners to create annual consumer media, promotion, and public relations plans. Effectively deploys team to analyze the business, category trends, and competitive landscape to deliver insights, recommendations, and actions to achieve objectives. Innovation and Renovation: Leads team to identify consumer needs and leverage insights to build short and long-term innovation plans, including white space opportunities, product extensions, category expansion, and packaging improvements. Brand Equity Management: Leads the brand team in the management of brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives. Pricing Strategy Leadership: Updates and evolves pricing strategy across retail customer channels by monitoring raw material markets and adjusting pricing as necessary. Can include different pricing models by channel and adjustments to promotional plans that work with the pricing models. Leverages Price Pack Architecture (PPA) research to evolve product portfolio and retailer pricing strategies to best fit shopper needs. Leads operations, logistics, forecasting, and purchasing departments to management of finished goods and supply inventories.