Assistant Manager, Sports Marketing (adidas Golf)
- Location
- Carlsbad, CA
- Work model
- On-Site
- Level
- Mid
- Posted
About this role
POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our commitment to excellence extends beyond product creation to the athletes who represent our brand. Through thoughtful scouting, relationship building, and athlete development, adidas Golf identifies emerging talent and builds meaningful partnerships that help shape the future of the sport. The Assistant Manager, Sports Marketing - adidas Golf supports the early identification and recruitment of high-potential golf athletes across the American Junior Golf Association (AJGA), elite junior, amateur, collegiate, and emerging Name, Image, and Likeness (NIL) pathways. This role helps strengthen the adidas Golf athlete pipeline by identifying future talent, monitoring athlete progression, and supporting recruitment opportunities before athletes reach the professional level. Working closely with Sports Marketing leadership, this position coordinates scouting activities, manages prospect intelligence, and supports athlete recruitment and portfolio operations. Responsibilities include maintaining prospect databases, preparing scouting assessments, coordinating internal approvals, and supporting Contract Approval Form (CAF) processes and contract administration. The role collaborates with regional and global Sports Marketing teams, Athlete Services, Product Marketing, Legal, Finance, and external golf stakeholders. Through disciplined execution, strong relationship management, and accurate portfolio intelligence, this position contributes to long-term athlete recruitment strategy and the continued growth of adidas Golf. KEY RESPONSIBILITIES • Talent Scouting: Support the identification and evaluation of high-potential athletes across AJGA, elite junior, amateur, collegiate, and emerging NIL pathways. • Athlete Intelligence: Monitor tournament results, rankings, performance trends, athlete progression, collegiate commitments, representation, and competitor activity. • Event Scouting: Attend assigned AJGA and junior or amateur golf events to evaluate prospects, gather insights, and support relationship development. • Prospect Evaluation: Prepare scouting profiles and assessments covering athletic performance, development potential, character, brand alignment, and relationship status. • Talent Prioritization: Maintain prospect watch lists and identify athletes requiring additional evaluation, relationship investment, or recruitment consideration. • Stakeholder Relationships: Develop professional relationships with athletes, families, coaches, academies, universities, AJGA representatives, and approved external partners. • Recruitment Coordination: Organize prospect meetings, athlete evaluations, product trials, and follow-up activities under the direction of Sports Marketing leadership. • Prospect Pipeline Management: Maintain accurate North American prospect databases and multi-year talent pipelines across junior, amateur, collegiate, NIL, and development pathways. • Portfolio Reporting: Prepare scouting reports, pipeline updates, tournament recaps, competitor intelligence, and decision materials supporting athlete portfolio reviews. • Portfolio Strategy Support: Analyze emerging talent opportunities, potential roster gaps, and future athlete recruitment needs to inform portfolio planning. • CAF Process Coordination: Manage assigned Contract Approval Form processes, including documentation preparation, approval routing, status tracking, and follow-through. • Cross-Functional Approvals: Coordinate with Legal, Finance, Procurement, Business Affairs, and relevant stakeholders to ensure recruitment and contracting requirements are completed accurately and on time. • Contract Administration: Support athlete contract preparation and management through term comparisons, milestone tracking, document coordination, and approval records. • Contract Lifecycle Tracking: Maintain records of