TikTok Shop - Merchant Growth Strategy Operations Manager, Platform Logistics

Fulfilled by TikTok (FBT) is TikTok Shop’s in-house service that handles storage, packing, and shipping for merchants. We are looking for a Merchant Growth Strategy Operations professional to support the growth of platform logistics services, including FBT and TT Shipping. This role will focus on identifying growth opportunities through data analysis, merchant insights, strategy design, and project management.

The ideal candidate will help drive merchant adoption, conversion, and retention for platform logistics solutions, while improving logistics penetration, fulfillment efficiency, and merchant experience.

Key Responsibilities: Data Analysis and Growth Opportunity Identification - Analyze merchant segmentation, order fulfillment, logistics usage behavior, conversion funnels, cost performance, and churn patterns to identify growth opportunities and business challenges. - Evaluate merchant adoption, conversion paths, usage barriers, and growth potential across FBT, TT Shipping, and other platform logistics scenarios. - Translate data findings into business diagnosis, growth hypotheses, strategic recommendations, and prioritization proposals.

Merchant Insights and Problem Diagnosis - Organize or participate in merchant interviews, surveys, and case reviews to understand merchant pain points related to logistics cost, fulfillment efficiency, pickup experience, inventory management, and issue resolution. - Combine qualitative merchant feedback with quantitative business data to identify common pain points, key blockers, and potential opportunities. - Prepare merchant interview summaries, research reports, and business insight reports to support solution development and business decisions.

Growth Strategy Design and Execution - Design merchant growth strategies and operational plans for different merchant segments and business goals, including merchant conversion, activation, reactivation, segmentation operations, incentive programs, and education campaigns. - Translate business problems into clear project goals, strategy roadmaps, execution plans, and success metrics. - Track project performance, conduct post-project reviews, and iterate strategies based on data and business feedback.

Project Management and Cross-functional Collaboration - Manage key growth projects, including goal setting, milestone planning, progress tracking, risk identification, and performance review. - Work closely with Product, Business Development, Logistics, Merchant Operations, Data, and User Research teams to drive project execution. - Build project dashboards, tracking mechanisms, and regular reporting processes to improve transparency and execution efficiency.

Reporting and Knowledge Building - Deliver regular business analysis reports, project updates, strategy proposals, and leadership-facing presentations. - Build and maintain merchant growth playbooks for platform logistics, including merchant segmentation models, conversion strategies, operation SOPs, project reviews, and best practices. - Support business decision-making through structured problem solving, clear communication, and data-driven recommendations.