Internship: Content and Engagement (Bachelor, non-thesis)

Start Date: as soon as possible Duration: 5-6 months Type: Internship (non-thesis) Weekly Presence: 40h (minimum 32h) Location: Best 588629 Internship: Content and Engagement (Bachelor, non-thesis) In IGT Systems, we have a strong marketing department, with a dedicated Content and Engagement (C&E) team, geared towards creating all customers facing, promotional and campaign material linked to our products and services.  You will play a key role in supporting our global Content & Engagement team by helping to organize and optimize our marketing content ecosystem, conducting market and competitive research, and exploring the use of AI tools and agents to improve marketing effectiveness and campaign creation.

In this role, you will support the Content & Engagement team and MarCom Managers specifically by maintaining and optimizing our global asset library, ensuring marketing materials are accurately categorized, easy to find, up to date, and aligned with internal governance standards. You will help improve content discoverability and support the adoption of approved marketing assets across regions. You will conduct desk research and market intelligence activities, gathering insights on customers, competitors, industry trends, congresses, and emerging technologies. Your findings will help inform campaign planning, content development, and strategic marketing initiatives. You will help drive innovation by exploring and developing AI-enabled marketing solutions, including creating and testing prompts, AI agents, and workflow automations that support content creation, campaign development, content localization, and marketing operations. You will collaborate with MarCom Managers and other stakeholders to identify opportunities where AI can enhance productivity and customer engagement. You will support day-to-day marketing activities, including content reviews, campaign execution tasks, reporting, asset coordination, and operational projects that contribute to the successful delivery of global marketing programs. You will work within the Content & Engagement team, reporting to the Content & Engagement Leader in the IGT-S Product Management & Marketing organization and collaborating closely with MarCom Managers, Downstream Marketing Managers, and other cross-functional stakeholders. You’re the right fit if: You are currently pursuing a Bachelor’s degree in Design, Marketing, Communications, Digital Media, Business. You are proficient in the English language – a must. You have a strong interest in marketing communications, digital content management, and AI-enabled marketing . You are highly organized, detail-oriented, and comfortable working with large volumes of digital content and data. You are proficient with Microsoft 365 tools and have experience with, or a strong curiosity about, AI-assisted tools such as Microsoft Copilot, ChatGPT, or similar technologies. You possess strong analytical and communication skills and are comfortable working in an international, collaborative environment. How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company ’ s facilities. Field roles are most effectively done outside of the company ’ s main facilities, generally at the customers ’ or suppliers ’ locations. Monthly full-time allowance between € 500 - € 700 gross, depending on your education level. If you need to relocate to The Netherlands specifically for the internship there will be a different allowance. Part-time internships receive the allowance pro-rata.   Housing compensation, in case of relocating to the vicinity of the office, € 300,- net if location is in the vicinity of Amsterdam, € 255,- net for all other Philips locations. To be eligible, your usual home-work travel