Marketing Partnerships Creative Manager - Japan
Netflix
- Location
- Tokyo,Japan
- Work model
- On-Site
- Level
- Mid
- H-1B history
- 80 approvals (FY2023)
About this role
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
As we grow & evolve our Partnerships & Ads offerings, we are looking for talented individuals to drive better creative outcomes, as part of the Marketing Partnerships team in Japan.
The role
We are seeking a Marketing Partnerships Creative Manager (10+ years) who can lead creatively excellent, end-to-end creative development, design and creative execution of all partnership campaigns & sales materials. This individual will be responsible for developing our partner campaign positioning and strategy, and will lead the crafting and execution of marketing campaigns that inspire people to share and talk about Netflix and our content, ultimately inspiring sign-ups to watch or drive outcomes for our brand partners. The ideal candidate comes with a deep understanding of how to creatively support an Ad Sales organization, who can partner with external agencies/vendors, external partners (advertisers) as well as cross-functional teams.
As a partner-facing strategist, creative and gatekeeper of the Netflix brand, this individual will be responsible for the day-to-day communication with our partners as it relates to creative work. You’ll work closely with the Marketing Partnerships Leads to pitch and shape partner campaigns and programs. You will also work collaboratively with partners and agencies, as well as cross-functionally with internal creative teams to deliver best-in-class creative executions.
As the B2B ads creative specialist, this individual will oversee coordination of all creative sales enablement materials (presentations, video, print, talent/legal, social media/content, activations/events, PR, etc.) and manage any bespoke AV productions/shoots (when required) and ensure all necessary assets are reviewed, approved and delivered on-time.
This person should value entrepreneurial work environments and thrive in our ‘freedom and responsibility’ culture with the ability to work autonomously as needed, but collaboratively within a wider cross-functional team.
Key responsibilities
* Be a creative leader and director.
* Setting creative strategy, ensuring business objectives are met and the narrative throughout the campaign reflects the key strategic intent.
* Managing the end-to-end creation and development of multiple concurrent campaigns.
* Manage and partner with agencies to develop highly innovative and effective content-driven solutions that extend our brand and title marketing efforts through partners, beyond advertising.
* Guarding the attribution, usage and representation of the Netflix brand and owned/licensed titles in partner & ads creative.
* Being a creative thought partner.
* Introducing new partners and agencies to the Netflix brand and presenting best-in-class partner creative case studies.
* Leading creative workshops, presentations, briefings and owning the feedback loop and output with partners and agencies.
* Uncovering creative opportunities on our titles to develop creative briefs, concepts and presentations to pitch to partners.
* Owning the production and execution of creative output.
* Owning and directing design, curation, and delivery of creative assets for partners while working closely with creative & design agencies.
* Executional oversight and coordination of all creative sales enablement materials (presentations, video, print, talent/legal, social media/content, activations/events, PR, etc.)
* Manage any bespoke AV productions/shoots.
* Driving innovative ways for Netflix Ads to show up.
* Lead project management and creative operations related to Ad Industry Tentpole events and large scale projects - establishing efficient workflows, agency