Endovascular Senior Marketing Manager (US Downstream )

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.” An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

We are seeking a  Endovascular, Senior Marketing Manager (US Downstream)  to join the  Strategic Marketing  team within our Vascular business, based in Santa Clara, CA.  This is a fully onsite, individual contributor role.  Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease. As a global leader and trusted partner in cardiovascular medical technologies, Abbott’s Vascular business is dedicated to advancing care for people impacted by cardiovascular disease. We develop and deliver life-changing, minimally invasive technologies that empower clinicians to navigate complex cases with greater insight, intuition, and innovation.  This individual will be responsible for managing US downstream marketing strategy and execution for the Endovascular portfolio to achieve short- and long-term business objectives. Lead the development and implementation of downstream marketing initiatives, forecasts, promotions and advertising campaigns, and market insights to drive portfolio growth, market share expansion, customer engagement, and commercial excellence. Ensure marketing activities align with organizational priorities, comply with applicable regulations and standards, and support sustainable business performance through strong cross-functional collaboration and team leadership. What You’ll Work On Develop and implement comprehensive US Endovascular marketing plans (US Downstream) and commercialization strategies for the Endovascular portfolio to achieve revenue, market share, and profitability objectives. Lead US downstream marketing activities, including market assessment, best in class product launch planning and execution, strategically integrate internal and external voice of customer insights, product positioning, competitive positioning and blunting, value proposition development, and demand creation initiatives. Identify and prioritize growth opportunities through market research, competitive intelligence, customer feedback, and industry trend analysis. Manage product lifecycle activities, including product launches, line extensions, portfolio optimization, and end-of-life planning. Partner closely with Sales, Commercial Excellence, Sales Training, Contracting, Global Marketing, Clinical, Medical Affairs, and Regulatory Affair to ensure successful execution of commercial strategies and programs. Develop compelling customer-facing programs and US sales enablement tools that support adoption and utilization of the portfolio with special attention to our differentiated technology. Collaborate with Sales