Digital Experience Specialist

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Position Summary: We are seeking a Digital Experience Specialist to support and scale our Enterprise Customer Experience (ECX) Digital Engagement team by owning the execution of customer-facing digital communications, lifecycle automation, documentation, and performance tracking.  This is a hands-on, execution-focused role ideal for someone who thrives on building scalable programs, managing automation, and ensuring consistent, high-quality customer experiences.  In this position you will report to the Digital Customer Success Manager. Why You’ll Love This Role  As a Digital Experience Specialist, you will work closely with ECX, Lifecycle Services (LCS), and Software stakeholders to operationalize scalable digital engagement programs.  You will focus on:  Building and launching campaigns  Managing automation workflows  Maintaining program assets and documentation  This role is perfect for someone who enjoys operational ownership, structured execution, and creating repeatable systems that drive customer experience and scale.

1. Digital Communications & Automation  Analyze available and required data to design targeted customer communications  Build, QA, launch, and maintain automated lifecycle workflows (onboarding, adoption, renewal, expansion)  Configure audience segmentation, logic, and scheduling  Execute and monitor email programs, journeys, and campaigns  Conduct ongoing QA and continuous improvements of workflows  2. Gainsight Configuration & Development  Own configuration of Gainsight features for Digital engagement:   Rules Engine  Journey Orchestrator (Programs)  CTAs and Playbooks  Design and implement lifecycle programs (welcome, onboarding, usage, renewal risk, expansion signals)  Build business-centric reports and dashboards in Gainsight for digital experience  Document customer journeys, workflows, and underlying data flows  Troubleshoot platform issues and support end users  Maintain documentation of solutions, data models, and integrations  3. Reporting, Documentation & Program Operations  Analyze and validate email performance and engagement data  Maintain dashboards and recurring reports (open rate, CTR, etc.)  Prepare insights, summaries, and visualizations for stakeholders  Maintain and update operational documentation and program assets  Ensure governance, accuracy, and scalability of program materials  The Essentials - You Will Have: 2–4 years of experience in Gainsight administration/development or with other related platforms and/or tools Strong hands-on experience with Rules Engine, Programs/Journey Orchestrator, Data Designer, Playbooks  Experience with lifecycle engagement and workflow automation  Strong analytical mindset with data-driven decision making  Excellent attention to detail, especially in QA and execution accuracy  Ability to manage multiple workstreams and meet deadlines  Strong written and verbal communication skills  Ability to work independently and in a cross-functional global team  Proficiency in Microsoft Office (Excel, PowerPoint, Word)  Key Competencies: Strong attention to detail  Execution excellence and operational ownership  Ability to manage multiple priorities under tight timelines  Strong collaboration and