Director Media Strategy

Agency: Omnicom Media Job Function: Strategy and Planning Job Subfunction: Strategy Job Description: Assessing client’s briefing and category dynamics, and developing a customized strategy to use media to help solve the client’s challenge(s) Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals Evaluate the following dynamics, and how they play a role in determining a winning strategy: Geographic/Market Level nuances Which audiences represent the greatest source of revenue Coordination of promotion to Healthcare Professionals and Consumers/Patients Content needs to change behavior Broad vs. precision targeting Understanding how to identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to pull through into planning approach and in-market execution Coordinate and work cohesively with other Subject Matter Experts (e.g. – Search, Social, Analytics), as well as Account teams during plan development process for existing clients, and when supporting new business Be prepared to attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business. Assessing client’s briefing and category dynamics, and developing a customized strategy to use media to help solve the client’s challenge(s) Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals Evaluate the following dynamics, and how they play a role in determining a winning strategy: Geographic/Market Level nuances Which audiences represent the greatest source of revenue Coordination of promotion to Healthcare Professionals and Consumers/Patients Content needs to change behavior Broad vs. precision targeting Understanding how to identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to pull through into planning approach and in-market execution Coordinate and work cohesively with other Subject Matter Experts (e.g. – Search, Social, Analytics), as well as Account teams during plan development process for existing clients, and when supporting new business Be prepared to attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business. Represent Solve(d) media team during New Business assignments, including the ability to craft a succinct and compelling story in PowerPoint that summarizes agency’s media strategy and approach to the challenges posed in the assignment Skills: High degree of comfort and confidence in new business situations and engagement with senior agency staff and clients Effective in using syndicated and proprietary data to uncover target and behavioral insights that drive well-reasoned recommendations. Experience working with media-vendor community and an understanding of publisher offerings and buying models is important, though this position will not require detailed tactical planning & buying. Experience in developing thoughtful, insight-driven and integrated media and measurement strategy to help clients achieve their objectives. Worked across multiple therapeutic categories and patient types, understanding strategic