Marketing Specialist I

This position is Remote in Auburndale, MA. If you are located within commutable distance to the office at 275 Grove St, Auburndale, MA 2466, you will have the flexibility to work remotely* as you take on some tough challenges. Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. The Marketing Specialist I supports the development, execution, and optimization of external marketing communications for Optum Massachusetts practices (Atrius Health and Reliant Medical Group). This role drives patient growth and enhances brand perception through multi-channel marketing, including digital platforms, in-clinic communications, email, social media, advertising, and events. This position collaborates closely with the Marketing Director, cross-functional marketing teams, and operational stakeholders to deliver clear, consistent, and effective patient communications aligned with business objectives. The Marketing specialist is an integral member of our marketing team and plays a key role in creating crisp, clear patient communications and working across the marketing team to coordinate messaging and brand strategy. Collaboration, adaptability, and attention to detail are essential for success in this role. Candidate must be a well-organized, highly motivated, roll up your sleeves, self-starter with a passion for communicating and connecting the dots. The ideal candidate should thrive on proactively seeking new insights, finding creative solutions and measuring results. This position is full time. Employees are required to have flexibility to work any of our shift schedules during our normal business hours of 8:00 am - 5:00 pm. It may be necessary, given the business need, to work occasional overtime. We offer weeks of on-the-job training. The hours of the training will be based on schedule or will be discussed on your first day of employment.

Develop and execute in-clinic and external marketing strategies and campaigns as assigned. Create and manage patient-facing content across channels (web, email, signage, video, social, print) Serve as the primary owner of in-clinic collateral, ensuring accuracy and relevance. Oversee waiting room digital signage content and platform management for all locations. Support event marketing, including managing sponsorship requests and on-site event coordination. Manage marketing intake processes, prioritize requests, and route projects appropriately. Partner with operations, practice managers, IT, and other stakeholders to align priorities and execution. Identify process improvements and implement efficient, scalable solutions. You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

High School Diploma / GED Must be 18 years of age OR older 3+ years of marketing, communications, or related experience Experience with digital, content, and social media marketing Experience in Microsoft Office (Excel, PowerPoint) Ability to work full time. Employees are required to have flexibility to work any of our shift schedules during our normal business hours of 8:00 am - 5:00 pm. It may be necessary, given the business need, to work occasional overtime Preferred Qualifications: Experience working with healthcare stakeholders, providers, or senior leadership