Principal Analyst, Demand Generation - Direct Response & Partner Media

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Principal Analyst, Demand Generation - Direct Response & Partner Media

As we scale customer acquisition, capturing high-intent demand across key third-party channels and media partnerships is critical to our bottom-line growth. Reporting directly to the Head of Performance & Intent Capture, this role takes hands-on ownership of scaling our lower-funnel acquisition, optimizing conversion paths, and expanding our direct-response partner network globally. You will sit at the intersection of performance and pipeline—working directly across Sales, Marketing Operations, and Web teams to maximize lead-to-revenue efficiency across Online Comparison Platforms, Content Syndication, Sponsored Email, Paid Webinars, and emerging LLM-driven discovery channels.

How You’ll Find Success

• Hands-On Channel Ownership: You thrive taking full ownership of third-party aggregators, comparison platforms, content syndication, partner emails, and paid webinars to drive high-intent category traffic.

• Data & ROI Obsession: You love diving into data, deeply understanding the nuances of direct attribution, ROI, CAC, and CPA/CPL metrics to maximize efficiency.

• Conversion Rate Optimization: You get excited about running CRO experiments across landing pages, partner lead forms, asset offers, and direct-response copy to continuously improve lead-to-opportunity velocity.

• Vendor & Rate Negotiation: You bring strong negotiation skills and enjoy securing optimal CPL rates, premium inventory placements, and high-impact sponsorship packages with third-party vendors.

• Cross-Functional Collaboration: You love partnering closely with Sales Enablement, Marketing Operations, and Web teams to audit lead flow, ensure lead scoring accuracy, and align performance targets.

How You’ll Grow

• Global Scale & Scope: Expand your strategic impact by managing and dynamically shifting global budget allocations across diverse media outlets and regions.

• Emerging Discovery Innovation: Lead forward-thinking initiatives by identifying paid media opportunities to improve visibility, influence citations, and ensure inclusion in LLM-driven discovery.

• Advanced Attribution Mastery: Deepen your expertise in lower-funnel analytics, lead-attribution modeling, and pipeline forecasting across enterprise CRMs (Salesforce/HubSpot) and web analytics stacks.

• Partner Network Expansion: Build and scale an international network of performance media relationships and B2B/B2C publisher