Head of Content

145,100.00-193,500.00 Business Function: Marketing Communications Work Location: Irvine Office--LOC_WDT_USCA01 Location (Secondary): San Jose Great Oaks Headquarters--LOC_WDT_USCA23 Company Description WD is building the infrastructure behind the AI-driven data economy. As AI scales, so does data. Every interaction, every model, every system generates data that must be stored, managed, and made accessible over time. That’s where we come in. We combine deep engineering expertise with global-scale manufacturing to deliver the storage systems that make AI possible, powering hyperscale data centers, cloud platforms, and enterprise infrastructure worldwide. This isn’t theoretical work. It’s real systems, at real scale, people solving some of the hardest challenges in technology today. We’re looking for people who want to build, solve, and operate at that level. Join us and let’s shape the future of data.

The Head of Content (Senior Manager, Content Strategy) is responsible for leading WD’s content strategy, editorial planning, and content development efforts across corporate marketing channels. This is a highly collaborative, hands-on role for an exceptional storyteller who can independently create content while partnering with technical subject matter experts to bring WD’s innovation story to life. The ideal candidate combines strong editorial judgment, outstanding writing skills, and a deep understanding of enterprise technology and AI infrastructure. They are equally comfortable interviewing engineers, collaborating with executives, managing editorial priorities, and creating content that engages technical and business audiences alike.

Own WD’s corporate content strategy and editorial roadmap, ensuring alignment with business priorities, marketing campaigns, product initiatives, and industry trends. Define content KPIs, build reporting frameworks, and present content performance and strategy recommendations to marketing leadership. Identify gaps in content capabilities and make recommendations for tools, talent, and processes to scale the function. Develop, write, and publish original content across WD’s blog, website, social media channels, executive communications, customer stories, video scripts, presentations, and external thought leadership platforms. Serve as the primary author for strategic content initiatives, transforming complex technical concepts into compelling narratives that resonate with enterprise, technology, and executive audiences. Develop and lead WD's YouTube and video content strategy, including scripted series, product explainers, executive interviews, and event content; partner with internal creative teams and production partners on execution. Lead and manage WD’s shared editorial and content calendar, coordinating priorities across Corporate Marketing, Product Marketing, Communications, Social Media, and other cross-functional stakeholders. Partner with product marketing, engineering, research, and executive teams to gather insights, conduct interviews, and develop technically accurate content that reflects WD’s innovation leadership. Manage relationships with external content vendors, freelancers, and production partners; develop a scalable content operating model as the function grows. Identify and proactively develop content opportunities around key industry themes including AI infrastructure, cloud, data storage, digital transformation, and emerging technologies. Drive content distribution and activation strategy across owned channels, partnering with creative, social, web, and digital teams to maximize reach and impact. Support executive thought leadership through authored articles, speaking abstracts, presentations, keynote content, and industry commentary. Own content performance — establishing