#ACN GN-SONG-MT New-Customer Lifecycle Manager - Growth

Job Title – Customer Lifecycle Manager - Growth + Level 9 (Team Lead/Consultant) + Entity (GN – Song) Management Level: Level 9 – Team Lead/Consultant Location Preference : Bangalore Must have skills: Consent & Preference Management, Customer Lifecycle Marketing, Regulatory & Legal Compliance (Privacy/GDPR/PDPA), MarTech Platform Literacy, Customer Segmentation & Targeting Good to have skills: DMP / CDP Platform Experience (Adobe or equivalent), eCommerce Marketing, Digital Channel Expertise (SEM / Programmatic / Social), Budget Forecasting & Reconciliation Job Summary Accenture Strategy & Consulting is seeking an experienced Customer Lifecycle Manager – Growth to manage consent and preference programs, ensuring compliant and customer-centric communication practices. The role leverages customer data and MarTech platforms to drive a connected, always-on approach to consent and preference management — working closely with legal, compliance, and marketing teams to ensure all customer communications are compliant, personalised, and aligned to regulatory requirements. Roles & Responsibilities Manage Consent & Preference Programs: Own the end-to-end delivery of consent and preference management programs; ensure all customer communication practices are compliant with applicable privacy regulations and internal policies. Drive Customer-Centric Communication Strategy: Support the development of audience and data strategy to engage customers at the right time with the right message; leverage MarTech platforms to power always-on consent and lifecycle communications. Ensure Legal & Regulatory Compliance: Ensure full legal and regulatory compliance of all customer communications and consent-related marketing activities; liaise with Legal & Compliance teams on approval of activity plans. Optimise Ways of Working & Processes: Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify opportunities for scalable and automated solutions to optimise resources and drive efficiency. Build Insights & Drive Optimisation: Leverage reporting and analytics to optimise consent and preference performance; identify opportunities for program improvement and differentiation through ongoing monitoring of customer data and insights. Manage Stakeholder Relationships & Agency Partners: Effectively partner with internal teams (Legal, Marketing, IT, Customer & Digital) and external agency partners to execute the consent program in line with the plan; apply strong influencing and communication skills across a complex stakeholder landscape. Develop Growth Journey Strategies: Design and develop customer growth journey strategies that drive increased engagement, revenue expansion, and long-term customer value across key lifecycle stages. Optimise Cross-Sell/Upsell Programs: Manage and continuously optimise cross-sell and upsell programs to maximise revenue per customer; identify the right moments and offers to drive incremental purchase behaviour. Analyse Customer Value Drivers: Analyse customer value drivers and behavioural data to identify growth opportunities; translate insights into targeted strategies that improve customer lifetime value and revenue contribution. Partner on Product Recommendations: Collaborate with product and data teams to develop and deploy personalised product recommendation frameworks that support growth objectives and enhance the customer experience. Test Growth Tactics: Design and execute structured experiments and A/B tests to evaluate growth tactics across channels and audiences; apply learnings to iterate and scale high-performing approaches. Report on Growth Metrics: Track, analyse, and report on key growth metrics including revenue uplift, cross-sell rates, customer lifetime value, and program ROI; present findings to stakeholders to inform strategic decisions. Professional & Technical Skills 5+ years of experience in digital and data-driven marketing; experience in