Media Planning Analyst

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.        The Media Planning Analyst supports the development and execution of media plans that align advertiser objectives with Citi’s data and media capabilities. This role contributes to both strategy and execution, helping translate campaign briefs into actionable plans and ensuring campaigns are set up effectively.   This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals.

Support the development of integrated media plans, including audience strategy, budget allocation, channel mix, and timing   Use Citi’s first-party data to help define target audiences and improve campaign performance   Translate campaign objectives into clear planning recommendations with guidance from senior team members   Partner with Sales and Account teams to support pre-sale planning and client presentations   Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly   Monitor campaign performance and recommend optimizations to improve key metrics (e.g., ROAS, conversion, engagement)   Help communicate planning approach , performance expectations, and optimization ideas in internal and client discussions   Contribute to developing and improving planning processes, tools, and templates   Support test-and-learn initiatives and pilot campaigns to validate capabilities   Assist in planning for both active campaigns and new business opportunities   Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.   Qualifications & Experience   2-5 years of experience in media, branding or advertising analytics Experience supporting campaign execution from brief through launch   Education: Bachelors/University degree or equivalent experience ( Bachelor’s degree in Marketing , Business, or a related field or equivalent experience is highly preferred)   This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. Key Deliverables   Media plans aligned to advertiser goals and Citi Commerce capabilities   Audience targeting recommendations using first-party data   Budget allocation and channel mix inputs   Performance insights to inform optimization decisions   Contributions to planning tools, frameworks, and documentation   Required Skills   Understanding of digital media planning across channels   Familiarity with concepts such as audience targeting, programmatic , and campaign measurement   Ability to work with data and translate insights into actionable recommendations   Strong analytical and problem-solving skills   Ability to manage multiple priorities in a fast-paced environment   Strong collaboration and communication skills   Comfort working cross-functionally across teams   #LI-JR5 ------------------------------------------------------ Job Family Group: Marketing ------------------------------------------------------ Job Family: Advertising, Branding and Media ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Primary Location: Irving