Sr Staff Product Manager – AI Monetization (Pricing & Packaging)

Sr Staff Product Manager – AI Monetization (Pricing & Packaging) Full-time Employee Type: Regular Region: AMS - North America and Canada Work Persona: Flexible or Remote Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

The Sr Staff Product Manager drives strategic alignment across ServiceNow's product portfolio by partnering directly with customers, synthesizing insights into product and packaging strategy, and influencing roadmap and pricing decisions across independent product organizations. You bridge customer insights, technical product management, and commercial strategy —connecting customer success teams, BU product organizations, Pricing Strategy, and platform engineering. The focus: understand adoption blockers, translate them into product direction and pricing/packaging decisions, and ensure customer feedback shapes AI adoption. What You’ll Own: Pricing Strategy & Packaging Partner with Pricing Strategy and BU product organizations to shape AI pricing, packaging, and positioning through customer research and cross-BU alignment. Influence packaging strategy by translating customer insights into recommendations and go-to-market positioning Drive cross-BU alignment on how AI Platform products bundle within the broader portfolio—identifying opportunities for bundling, upsell, and consumption-based model innovation Stress-test packaging models against customer feedback, adoption barriers, and competitive dynamics to ensure pricing decisions don't inhibit adoption Create customer narratives that justify commercial model choices and support pricing/packaging decisions Voice of the Customer Be the voice-of-customer for AI Platform products, translating adoption barriers and feedback into platform roadmap and strategy. Establish structured customer feedback loops with account teams, CSMs, and advisory boards to surface adoption blockers, and feature gaps across AI Control Tower, Workflow Data Fabric, Action Fabric and more Conduct customer research on product strategies, packaging models, and platform simplification—translating pain points into product requirements and roadmap Synthesize insights into market narratives that inform product direction, and go-to-market positioning Drive adoption by unblocking tactical product issues with CSMs and positioning the AI Platform as the strategic choice for enterprise AI governance Measure impact as features and pricing changes ship—gathering feedback to validate assumptions and inform iteration Qualifications Required 12+ years of product/program management in technically complex environments; 5+ years driving customer-centric product strategy at enterprise SaaS / platform level Deep customer engagement expertise—proven track record conducting research, managing advisory programs, and synthesizing insights into product strategy and go-to-market positioning Technical fluency in AI/ML—ability to understand AI capabilities, infrastructure requirements, and platform architecture without heavy SME support Pricing and packaging strategy experience—familiarity with SaaS packaging models, consumption-based pricing, bundling, and commercial model impact on adoption Demonstrated ability to drive alignment without authority—influencing across independent teams with competing priorities and misaligned incentives Strategic communication—ability