Sr. Business Planner, NA Ecommerce

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.   Purpose of Role

We are looking for a highly skilled and motivated Sr. Business Planner, E-commerce to join our Americas Direct-to-Consumer Business Planning organization. In this role, you will be given the opportunity to strategically lead within a fast-growing and highly visible segment of the business. This individual will collaborate cross-functionally with Finance, Planning, Merchandising, Marketing, Operations, and the Commercial Head of Digital to develop comprehensive business targets and drive alignment across the teams. Passion, desire and integrity are traits we look for in our teammates, and you will play a critical role in the development of an omnichannel, Direct-to-Consumer culture at Under Armour.   The Senior Business Planner leads topline forecasting for the digital channel within the Americas Direct-to-Consumer business. This role owns the development of financial plans, ensuring alignment with channel objectives and performance trends.   By integrating traffic trends, conversion performance, promotional activity, pricing actions, and productivity insights, this role delivers actionable forecasts and performance narratives. Through rigorous analysis and clear communication, the Senior Business Planner provides insights that inform leadership decisions and support optimized retail performance. Your Impact

•    Lead tops down monthly, quarterly, and annual planning processes for the Americas Direct-to-Consumer Ecommerce business to deliver on sales & margin targets – including Monthly Forecasts, Promotional Planning & Effectiveness Analysis, Digital Marketing Budget, incorporating traffic, conversion, pricing, promotional activity, and productivity drivers. •    Monitor performance against plan and analyze drivers of variance to improve forecast accuracy and planning assumptions. •    Provide and own accurate Daily and Weekly reporting, strategic guidance, key insights, and recommendations to the senior leadership team on topline Ecommerce financials.  •    Partner with Finance to inform KPI targets plans at the quarterly and monthly level. Assess business risks and opportunities for contingency planning alignment. •    Balance go-forward plans against historical performance and current trends to set realistic expectations for future performance. •    Prepare clear, executive-ready performance updates that highlight trends, risks, opportunities, and business implications. •    Translate complex data into actionable insights and performance narratives that support planning leadership and business decision-making. •    Monitor in-season performance and drive re-forecasting and scenario planning to address traffic variability, promotional shifts, supply constraints, and external factors. •    Quantify financial risks and upside opportunities to enable timely actions that protect revenue and improve performance outcomes. •    Partner with Pricing and Marketing to evaluate promotional effectiveness, analyze ROI, and support test-and-learn initiatives to improve demand