Marketing Specialist, Aviation & Marine Services

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM  is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. How you’ll make an impact: The Marketing Specialist, Aviation & Marine Services, plays a key role in owning and exec uting defined marketing initiatives that drive brand awareness, engagement, and subscriber growth for SiriusXM’s Aviation and Marine lines of business. This role combines creativity with analytical rigor to execut e marketing initiatives, coordi na te partnerships, and e v aluat e campaign performance within established processes and guidelines . The Marketing Specialist supports a wide range of activities from social media management to video production, digital campaigns, event marketing, and more. What you’ll do: Develop and manage social media content calendars for SiriusXM Aviation and Marine brands across Facebook, Instagram, and YouTube. Schedule and publish content while monitoring engagement, responding to comments, refining strategies based on analytics , and determining appropriate routine adjustments within established marketing guidelines . Keep up to date on current social media practices to identify new ideas and content that will increase engagement with our target audiences. Assist in filming marketing videos, including setup, interviews, and capturing b-roll. Collaborate on creative assets such as emails, brochures, digital and print ads, and podcasts. Support website updates and coordinate with SiriusXM’s .com team and external vendors. Conduct monthly analysis and reporting for organic and paid search, digital advertising, social media, and email marketing ; evaluate performance across channels, identify trends, and recommend actions based on multiple data points . Manage the production, updates, and ordering of printed materials and merchandise. Assist with communications with Aviation & Marine influencers and brand ambassadors, including reviewing annual contracts. Own project coordi na tio n for defined marketing initiatives and events,