Marketing Manager

JLL empowers you to shape a brighter way .   Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. Shaping the future of real estate for a better world   At JLL, we see a Brighter Way forward for our clients, our people, our planet, and our communities. With over 200 years of real estate experience, we are, and always have been, in continual pursuit of brighter ways of working.  We bring to life a Brighter Way in all that we do by seeking better, smarter, more innovative ways of working. We approach our work in a warmer, more optimistic, and inclusive way.  JLL is a global leader in helping clients envision where people will live, work, play, shop, and eat.  What this opportunity involves: As Marketing Manager for World Square, you'll lead the development and execution of comprehensive marketing and communications strategies that elevate one of Sydney's most dynamic retail precincts. At JLL, we are collectively shaping a brighter way — for our clients, ourselves and our fellow employees, and in this role, you'll be at the forefront of creating compelling brand experiences that resonate with diverse audiences. You'll oversee everything from annual campaign planning and pop-up retail activations to digital marketing, PR, and community engagement initiatives. Working closely with the World Square Management Team, clients IFM Real Estate Fiduciary Pty Ltd and AWPF Management No 2 Pty Ltd, and key precinct stakeholders, you'll ensure brand consistency across all touchpoints while driving measurable results. This position offers the opportunity to blend strategic thinking with creative execution, managing budgets, conducting market research, supporting retailers, and representing World Square at high-level meetings and events. What sets JLL apart is our culture of collaboration, locally and across the globe, and you'll leverage this network to deliver innovative marketing solutions that drive foot traffic, conversion, and sales for retailers while strengthening World Square's position as a premier retail destination. An overview of the role: Develop and deliver the annual World Square marketing and communications strategy, including campaigns, events, digital marketing, PR, research, reporting, community engagement, and retailer support initiatives. Lead the World Square Pop-Up Retail and Activations strategy, managing all aspects from planning through execution and performance analysis. Oversee brand management for World Square, ensuring the brandmark and guidelines are accurately represented across every touchpoint and consulting with departments to maintain consistency in brand positioning. Build and maintain strategic relationships with key precinct stakeholders, including City of Sydney Council, Committee for Sydney, neighboring properties, and major retailers, representing World Square at meetings and events. Direct retailer support initiatives by developing and maintaining relationships throughout the precinct, attending leasing meetings, and working with opening retailers on hoarding execution and launch strategies. Manage market research and analysis to deliver insights on World Square's diverse demographic, including local residents, international and domestic students, CBD workers, and Asian demographics. Oversee the Marketing Budget (promotional fund), including forecasting, reforecasting, reconciling, and managing purchase order and invoicing processes. Prepare comprehensive monthly, quarterly, and ad hoc reports for clients, including